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Ones to Watch. Issue #1.

Ones to Watch. Issue #2.

Posted by sophie.hockridge | 22 February

Welcome back! It’s good to see you again, I’m glad the immersive cocktails and disco yoga didn’t scare you off last time.

For those of you who are new to ONES TO WATCH here’s a bit about what you can expect. Each month we keep our eyes peeled for the latest immersive experience, fitness craze, food obsession or newest gadget - some very useful, some utterly bizarre. Our job is to sift through magazines, social media, online content, brand communications, Pinterest boards, event agendas (the list is endless and I’ve run out of breath but you get the idea) so you don’t have to. All you have to do is come back monthly for your bite size chunk of the trendiest trends.

February’s edition will be taking us on mystery trips where we will experience mass mindfulness and augmented reality quests all under statement ceilings. Intrigued? I thought so, read on to discover more.

LUCKY TRIP

Fed up of the dark days and bad weather, our minds drifted to warm Summer holidays, until we remembered all the painful planning involved. If you are brave enough however, save yourself all the travel admin and book through Lucky Trip. With this easy app, you simply select your budget and let them decide where you are going, finding you flights via skyscanner and accommodation via Booking.com. This game of holiday roulette is not for the faint-hearted but is popular with millennials who want to try something new minus the research. Now all you have to worry about is which bikini to pack.

AR CAMPAIGNS

Following the Pokémon Go hype of 2016, augmented reality games have been on the rise. When AR technology first launched we weren’t quite sure what to do with it in the marketing world until start-up Snatch came along. The treasure hunt app is free to use, encouraging people to hunt for packages in their homes, on their commute, in their local coffee shop, anywhere and everywhere they go. Some of the packages contain prizes and many brands have already collaborated with the app – Topshop, NOW TV and Just Eat to name a few. My favourite so far though has to be Marmite, who have teamed up with Snatch to create a hunt for golden Marmite jars, very Willy Wonka. The top prize is an actual 18-carat gold limited edition jar valued at £1,500 for the mantelpiece. You’ll either love it or hate it.

MASS MEDITATION

Mindfulness and meditation used to be for hippies and people who went travelling to find themselves, those types. In today’s world it is much more mainstream with more understanding of how it can help us cope with the daily stresses of everyday life. So many people appreciate the benefits that Just Breathe London are on their eighth mass mindfulness and meditation event. Bringing like-minded people together in unique spaces such as the Museum of Happiness and the Truman Brewery to ‘create community, real human connections and carve out a space for quiet.’ Their next event is the biggest yet and will be hosted in the impressive setting of the Great Court at the British Museum. While this event is sold out, if you want a little bit more mindfulness in your life, our new partners The Mindfulness App have generously given us some free subscriptions. Get in touch and feel a lot calmer (for three months at least).

STATEMENT CEILINGS

We’ve all had a statement wall at some point in our lives, at the age of 13 mine was ‘sexy pink’ then at 17 ‘sugared lilac’ now I’ve opted for a more mature ‘cornforth white.’ For 2018, interior style has invented a new way to make a statement in the home, this time on your ceiling. Searches for ‘statement ceiling’ on Pinterest have increased by 310% with everything from floral wallpapered ceilings to starry-skied bathrooms. Happy pinning!

BLEISURE

The term reminds me of blancmange but luckily stands for something much less revolting than wobbly milk. When it comes to travelling for business nobody really enjoys it, no matter what you tell your boss. You barely see anything outside of the four boardroom walls, which is why more and more people are extending their trips over the weekend to make the most of the city and experience more than just endless Powerpoint slides. This combination of business and leisure has coined the aforementioned term ‘bleisure.’ Hotels and travel companies are already tapping into this trend adding leisure rewards into their loyalty schemes to encourage the regular work visitors to stay that little bit longer. Not that I needed an excuse to.

References we scanned to find this awesome content; Emerald Street, Lucky Trip, Campaign, Snatch, Eventbrite, Just Breathe London, Pinterest, Refinery29 UK.

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