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Siemen’s launches 4 star hotel promotion

No other washing machine comes with a setting like this…Siemens launches 4 star hotel promotion

Posted by phemmie.wilkinson | 05 November

We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine. 

Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind. 

Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure.

The promotion ran for 8 weeks via in-store POS, online banners and campaign microsite.  For more information please visit: siemens-home.co.uk/hotelpromotion