Mobile leads desktop in UK
Posted by phemmie.wilkinson | 13 May
Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK!
This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops.
The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop.
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