Lisa Davies joins the DMA Customer Engagement Committee
Posted by emma.critchley | 05 August
We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns.
So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer.
“I’m really delighted to be on the DMA Committee, working alongside other industry experts in customer engagement. As Managing Director of TLC Marketing's Consumer Division, it is great to share my experiences with other DMA members and also benefit from their insight in differing industries”
Customer engagement is at the core of any TLC Marketing campaign. Each year we deliver over 700 acquisition, retention and loyalty campaigns, so are well informed when it comes to the key drivers in customer behaviour. Our Promotional Intelligence Index (pii) is consistently evolving and provides unique insight based on our historical and global intelligence. After each campaign, we analyse the data and use this to fuel our creativity and strategy for our next campaign.
Being a member of the DMA has certainly helped TLC keep up to date with latest legal and best-practise guidelines. We’re thrilled to be working more closely with the DMA sharing our knowledge to benefit other members, just as we have benefitted in the past.