Kellogg’s healthy promotion is a special success with double digit sales uplift
Posted by phemmie.wilkinson | 30 October
TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg's Italy.
The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product.
Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing - so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward.
The campaign, which ended 30th June, 2015, was created and delivered by TLC right from the creative proposition, to the management of the customer experience.
And if we weren’t pleased enough – we’ve even received a lovely testimonial from a Kellogg’s brand manager Francesca Cella, "We received a positive response from customers and positive feedback from the sales force in charge of presenting the promotion in the fields; this promotional campaign saw great results.”
Get in touch with our UK team to chat through the mechanics behind this campaign or give us a call on 020 7725 6029