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IPM Awards 2018. We’re going to need some more shelves.

Posted by faye.stammers | 15 June

TLC Marketing are going to need some more shelves. Last night they took home ten trophies at the Institute of Promotional Marketing Awards (IPM) Awards for campaigns with Vodafone, Filippo Berio and their own b2b marketing.

A total of five Bronze, four Silver and one Gold were awarded at the ceremony in the Hilton Park Lane, with the agency dominating the Creative and Small Budget campaigns.

Two trophies were awarded to Vodafone Broadband ‘Awesome Tech Gift’ campaign for Best Telecoms and Best Customer Trial and Acquisition while the mobile side of the business took home Best Shopper and Retention Programme for the Christmas Surprise and Delight campaign. 

TLC Marketing took home three trophies for their own internal b2b marketing campaigns for the Chocolate Gym Pass and Top Trends which received Best Creative (Silver) and Best Small Budget campaign (Silver and Gold).

However, it was the Filippo Berio 'Shake to Win' campaign that stole the show, taking home a whopping four trophies for Best Consumer Product: Food, Best Creative, Best Small Budget and Best Consumer Engagement.

Lisa Mullens, Marketing Manager at Filippo Berio shares her delight by saying, “We are so proud of Shake to Win because of how well it encapsulated the heritage of our brand. The concept was deep rooted into our origins and traditional methods of harvesting olives, which involved farmers literally shaking the tree from which the olives would fall. Enabled by the native smartphone technology, gyroscope; users could literally shake their phone which would in turn, shake the tree, causing the olives to fall.”

John Pearson, General Manager of TLC Marketing UK said, “In 2016, we took home two trophies, in 2017, we took home five trophies including Agency of The Year and this year we’re taking home ten trophies. All of this is testament not only to our agency, our staff and the work we produce, but also to our brave and fearless clients, who allow us to stretch the boundaries, disrupt their markets and share results as part of these award entries.”

The IPM Awards celebrate outstanding promotional marketing from the very best UK agencies and underscore the commitment our industry makes at supporting best practice, creativity, effectiveness and innovation.

This year, winners of Gold, Silver and Bronze IPM Awards all qualify for entry into the IMC European Awards which TLC has won consecutively for the last two years.

 

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