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How can your brand capitalise on the UK's summer events?

How can your brand capitalise on the biggest summer events?

Posted by emma.critchley | 09 March

The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer.

Royal Ascot

Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here.

London Pride

Visitors: In 2014 the total number of people who came out to support the parade was 750,000, with an extra 30,000 spectators who lined the streets watching the girls, boys and all that’s in between. Why not help them experience more of what London has to offer. With a high perceived value at just a fraction of the cost you could offer them a high street fashion voucher or a 2-4-1 days out pass. See what we did for Yakult when they wanted to provide a little culture in every bottle.

Queens Official 90th Birthday

Visitors: Thousands. 11,000 tickets have been issued for The Mall street party, but expect people to travel from all over the UK and rest of the World to help the UK’s Grandmother celebrate this huge milestone. Why not offer your guests a VIP experience they’ll associate withyour brand forever. Read about the memorable free flights Kobo offered to each customer who purchased a selected Kobo product.

Goodwood Festival of Speed

Visitors: 180,000 petrol heads over the four day period. What are you doing that will capture Britian's love for driving? We’ve worked with some of the world’s leading automotive brands, partnering them with companies that have added meaning to their consumers. Including Continental who did just this with their Road Trip campaign.


Visitors: Total attendance for the 13 days in 2015 was 484,391, but with official sponsors already in place, (Slazenger, Robinsons, IBM, Hertz, Lanson, Ralph Lauren, HSBC, Evian, Jacob’s Creek, Lavazza, Stella Artois and Jaguar) that shouldn’t put you off embracing the sporting action. Why not offer a free tennis lessons or a healthy hamper from our partner Hello Fresh?

Beyoncé UK Live Tour 

Visitors: Beyoncé will be visiting six cities across UK and Ireland and performing seven shows. This pop megastar had been endorsed by a range of top name brands including Pepsi, L’Oréal, Giorgio Armani and H&M, but don’t let that stop you from offering your customers a free album download with every purchase, just like our campaign with No Fear and Dr Martens.

Prudential RideLondon

Visitors: 95,000 cyclists are expected to participate in the five events on traffic free roads during the weekend. Help them maintain their healthy lifestyle by offering a free nutritional check up just like we did for Kellogg's

Festivals: T In The Park, Latitude Festival, Lovebox, Edinburgh Fringe Festival, Camp Bestival, Creamfields, V Festival, SW4, Big Chill, Bestival

Visitors: Thousands of people will descend on the UK’s greatest green spaces (and Victoria Park) to experience the very best in pop, rock, house and everything in between. If you’re planning on exhibiting at a festival, what are you offering that is different to everyone else? Handing out free samples just won’t cut it with festival goers who are quick to criticise brands’ festival activity as “too corporate”. We’ve already created some fantastic concepts for brands synonymous with getting people ‘festival ready’. Get in touch and see how we can link your brand to an audience of hundreds of thousands. 

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