How are Bosch attracting new customers to the Athlet?
Posted by emma.critchley | 10 October
Leading London promotional marketing agency, TLC Marketing UK, is helping Bosch attract customers through the nation’s love of sport and fitness.
Bosch, the world’s leading supplier of technology and services, is tapping into the increasingly popular health market and meeting new customer needs for cross-functional fitness.
TLC Marketing UK is allowing Bosch to reward their customers with a free TomTom Spark Music fitness watch worth £149.99 when they purchase a Bosch Athlet vacuum. The promotion is valid across the range of Athlet Cordless vacuum cleaners *.
The Bosch Athlet cordless vacuum cleaner offers long lasting performance and challenges a mains vacuum with unrivalled runtime. It is designed to be extremely manoeuvrable and superb power, combined with the innovative and highly efficient SensorBagless™ Technology. Never be left without battery with the helpful extra-long life time Bosch’s Premium Lithium-Ion Technology provides. The battery is durable and powerful with a short charging time, making cordless vacuuming easier than ever before.
As a nation the UK have become wired into collecting data about steps taken and mileage covered. Research has shown we often overestimate the amount of calories burned when doing the housework; and have a negative perception of it being hard work. Bosch customers therefore strike gold with the Athlet cordless vacuum with its agility to reach even the hardest areas around the house, tasks become less of a chore.
The TomTom Spark Music fitness watch can accurately monitor performance and heart rate while the user simultaneously enjoys listening to their favourite housework singalongs, installed on their new device.
Martin Covill, Business Director at TLC Marketing, says: “The Bosch Athlet TomTom Spark promotion is an innovative way to attract Bosch customers. Brands are starting to take advantage of the current digital health trend and so we wanted to reward Bosch customers with a high quality gift they can use any time, for any activity. As the Athlet is cordless, the TomTom Spark will accurately track your performance while doing the vacuuming, making housework that little more rewarding."
Rebecca Ness, Trade Marketing Manager at Bosch, says “This is a great example of how we make consumers lives easier and turn everyday tasks into pleasant and fun experiences while simultaneously tapping into current health trends.”
The campaign will be communicated through POS and run from 29th September to 27th October 2016.
Notes to Editors
For more information please contact:
Emma Critchley on firstname.lastname@example.org 020 7725 6029
Full details about the Bosch Athlet TomTom promotion can be found at:
About TLC Marketing
TLC Marketing Worldwide is the global leader in loyalty, incentive and reward campaigns, allowing brands to outpace their competition for a fraction of the cost of the alternatives. TLC are one of the few marketing service providers who feature in the 2015 and 2016 Sunday Times International Fast Track 200 and the London Stock Exchange, 1000 Companies to Inspire Britain 2015. The have launched award winning campaigns for Bupa and Continental Tyres and are a 2016 Queen’s Award for Enterprise in International Trade winner. Other clients include Yakult, Elastoplast, The Post Office and HSBC.
About Bosch Home Appliances
In the UK, Bosch has been present since 1898, when Robert Bosch opened the company’s first office outside Germany. Every business sectors of Bosch has a presence in the UK. The company employs around 5,300 associates across 41 sites in the UK. In 2015, Bosch generated a UK revenue of £2.7 billion (3.7 billion euros). The UK is the second largest European market for Bosch after Germany and fourth largest in the world. Here you can find out more about our business sectors and divisions in the UK.
* BCH65MSGB / BCH65MGKGB / BCH65TRPGB / BCH625KTGB / BCH6256KGB / BCH6ATH1GB / BCH625K2GB / BCH6PETGB / BCH62560GB