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Grocer reveals top 100 FMCG brands

Grocer reveals top 100 brands

Posted by phemmie.wilkinson | 13 May

The latest intelligence on the 100 biggest brands is hot of the press from The Grocer.

But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands.  Here’s a nice summary of how this has affected some of those big brands:

·         The average price of 41 of the 100 biggest brands has fallen in the past year

·         53 have suffered a decline in value sales, up from 34 a year ago and just 26 in 2013

·         The combined value of the top 100 has fallen £146.4m (–0.7%) to £20.5bn, as prices have been eroded by brand match schemes

·         Growing competition with upper tier and specialist own label lines that have become brands in their own right

 

Check out who’s on the list here below

Here at TLC we can add value above and beyond simple price discounting – it’s simples!  Promotions will always be popular with consumers, but here at TLC we craft creative reward promotions that are even more successful!  It is the time to show how added value promotions create a rewarding customer experience, help brands highlight their personalities and differentiate themselves from competitors.  Moreover, we can prove that this alternative road is less expensive and more cost efficient.

 

Want to hear more?  Get in touch with us at let’stalk@tlcmarketing.com.