Free fuelback when you book with P&O Ferries
Posted by emma.critchley | 11 October
This week, P&O Ferries embark on an added value campaign which will provide customers with a unique offer which is a first for the company.
Customers will be able to claim £15 of fuel back when they book a P&O ferry from Dover to Calais or Cairnryan to Larne/Larne to Cairnryan.
P&O Ferries understand this is a challenging time for consumers, fuel is expensive and with the majority of customers boarding with their vehicle, it made sense to offer customers something relevant that they could all benefit from.
“By giving customers their fuel back, P&O Ferries are extending the sense of occasion”, explains Wendy Owen, Account Director at TLC Marketing. “P&O Ferries pride themselves in their heritage of transporting people across the sea. Giving their customers another helping hand when they get to the other side, creates a deeper emotional connection with the brand that lasts longer than any discount on ticket prices.”
The fuelback campaign comes as P&O celebrates their 180th year and will be promoted through various media channels.
The campaign has been produced by TLC Marketing who delivered the creative lead and concept, built the campaign website and will be managing the customer communications and fulfilment of the rewards.
Notes to editor
For press enquiries please contact Emma Critchley, PR & Marketing Manager, TLC Marketing
About P&O Ferries
P&O Ferries are a leading ferry company with award-winning services, linking the UK with France, Belgium, Holland and Ireland. We operate a fleet of more than 20 ships, ranging from the largest cruise ferries ever built, to dedicated freight ships. Each year we carry close to 9 million passengers across all of our routes, in addition to 2 million freight units and 1.7 million tourist vehicles.
About TLC Marketing
TLC Marketing Worldwide is the global leader in loyalty, incentive and reward campaigns, allowing brand to outpace their competition for a fraction of the cost of price led alternatives. TLC Marketing UK are the Institute of Promotional Marketing (IPM) Agency of the Year 2017 and won The Queen’s Award for Enterprise in International Trade 2016. In 2016/17 they won a number of awards for their work with Continental Tyres, Bupa, Pallas Foods and Braun. Other clients include Eon, HSBC, First Direct and Yakult.