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Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign

Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign...(as well as the bumps and grazes that come with it)

Posted by phemmie.wilkinson | 19 June

TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.

Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.

Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.

Martin Covill, group account director at TLC Marketing UK, says:  “We’re thrilled to be working with Elastoplast on their first exclusive promotion with Superdrug.   We hope it’s the first of many campaigns together.”

The promotion will run in store from 3rd June until 28th July and will be communicated via in-store POS, online,  email marketing campaign and campaign microsite.

Jihad Ghaith, brand manager from Elastoplast, says: “This is the first time we’ve teamed up with Superdrug exclusively not only to support them as an important trade partner but to reward their loyal customers too.   The summer holidays are almost here - and what better way to reward families than with discounted  days out.  Whether it's a trip to the zoo or an adventure centre, Elastoplasts' aim is to be on hand to ensure our customers can concentrate on making the most of the summer.  We’re really looking forward to seeing the results.”