DMA selects Rob Scott for judging panel
Posted by emma.critchley | 28 September
For the third consecutive year, Rob Scott our Group Creative Director has been appointed as a judge in the Best use of Mail category for the DMA Awards.
Applying to become a DMA judge is you agreeing to take on one of the toughest jobs in the industry. Toughest because as an individual you must uphold the highest standards and create a shortlist which reflects the finest creative work, sharpest strategy and most eye catching results.
Best use of Mail is one of the most popular categories and represents work in a single-addressed mailing or a mailing campaign across B2B or B2C. Work can consist of that which targets existing customers or prospects and must show a clear strategy, audience targeting, use of data, creative rationale and the result achieved.
“The DMA judging day is one I always look forward to because I get to go behind the scenes of some of the most memorable campaigns of that year.” Says Rob Scott. “As a Creative Director, I have a great appreciation for the work that goes in to making a stand out piece of work. Sure, it’s about the professional skill set of the individuals, but you know every winner is the culmination of a great team effort. Who did the late night pizza run? Who made sure everyone took a well-deserved break to reset at the pub? These aren’t written in the entry, but reading between the lines, you can get a real sense of how well the team gelled.”
Judges are made up of senior industry professionals, who are experts in a particular vertical, channel or craft.
The DMA Awards judging takes place 8th - 10th October with the shortlist announcement party on the 11th October and the ceremony taking place on 4th December.