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Adding value to your campaigns this Christmas

Christmas spending trends

Posted by tamar.riley | 18 November

Despite increasing consumer confidence we're seeing some stats which won't excite retailers this Christmas.

Only 1 in 20 consumers questioned by Shopper Centric will be spending more on Christmas if they have more cash available. So what does this tell us? Well that UK shoppers are still very cautious with their present buying, 44% sticking to a tight budget (rising to 60% for those who are lacking confidence in the economy).

Consumers will be looking for added value this holiday season. Yesterday the Metro newspaper gave a break down which supermarkets provide the best value per ingredient of a Christmas dinner (sprouts from Aldi if you were wondering).

‘It’s a constant struggle for many to keep family food bills under control,’ said Caroline Bloor, Good Housekeeping’s consumer director.

Especially when value for money is decreasing for key seasonal items - a box of Cadbury's Roses is up in price by 24p but down in weight by almost 100g from last year.

Shoppers are wanting the most from their budget and they're prepared to shop around to do so. mysupermarket.com is expecting an increase of visits during the holiday season

Kim Ludlow, managing director, said in a statement to Channel 4 News: "An increase in prices is a trend that we see generally happening throughout the year but even more so during high seasons such as Christmas and Easter.

"It is more important than ever that shoppers look around for the best price and compare prices before they purchase their favourite items for Christmas."

So how do brand's ensure they add value over the Christmas period? Take a look at a few of our campaigns to see just how.