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TLC Marketing's campaign for Hasbro and Pizza Hut

Hasbro and Pizza Hut create the ultimate Party Games Night

Posted by tamar.riley | 27 November

Hasbro have tied up with Pizza Hut UK for a Christmas promotion across their Party Game range, which includes top sellers Taboo, Cranium, Trivial Pursuit and Scattergories. The promotion, through TLC Marketing UK and headlined Party Games Night, entitles each game purchaser to a free, large  pizza from Pizza Hut.

Martin Rowe, Brand Manager at Hasbro says ‘We’re proud to announce this promotion encouraging Hasbro customers to gather their friends and family around the table in the run up to Christmas, to create the ultimate Party Games Night.’
Jack Trodd, Business Development Manager at TLC UK says ‘Connecting the sociability of playing a board game with a takeaway pizza at the point of sale is a great way to introduce some emotion into a purchase decision. And the fact that every single pack gets the Reward is another powerful nudge.’

Customers will find a unique code in pack, redeemable at www.partygamesnight.com.

Multiple retailers are participating in the promotion including Toys R Us, ASDA Argos, Tesco,  WH Smiths, Toymaster and other independent retailers. They will display promotional merchandising units within stores across the coming weeks and the campaign will run up until 31st December 2014.

TLC Marketing Ltd is the world’s leading consumer Rewards agency, running over 700 promotions annually for top brands across 35 countries, collectively reaching over a billion consumers. TLC UK has an exclusive relationship with Pizza Hut UK.

Contact: Jack Trodd, TLC Marketing UK Limited, jack.trodd@tlcmarketing.com

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Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Pizza Hut
About Pizza Hut:
Pizza Hut was founded in 1958 by brothers Frank and Dan Carney who opened the world’s first pizza restaurant by borrowing $600 from their mum. It was the start of the biggest pizza name in the world. Today Pizza Hut is owned by YUM! Brands, which is the world's largest restaurant company in terms of system restaurants with over 39,000 restaurants in more than 130 countries and territories.

Pizza Hut opened its first restaurant in the UK in 1973 and the first delivery hut in 1988, with the first franchised delivery store opening in early 2001. Since then Pizza Hut has launched the Deep Pan, Stuffed Crust, Cheesy Bites, The Edge, The Hot Dog Stuffed Crust and Cookie Dough dessert to the UK market.

 In 2012 YUM! sold its 330 restaurants in the UK to the investment group Rutland Partners, which now runs the restaurant business under franchise from YUM!. Around 76% of the c13,000 Pizza Huts around the world are franchise owned. Pizza Hut is a proud supporter of the World Food Programme and Children In Need Charities.