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Brioche Pasquier help children hit the pitch with Summer on pack sports promotion

Brioche Pasquier help children hit the pitch with Summer on pack sports promotion

Posted by phemmie.wilkinson | 19 June

Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK.

Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer.

Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs.

The promotion will run across the PITCH Range (Chocolate, Choc Chip, Strawberry) and is live from 1 June until the end of September 2015.

John Pearson, TLC Marketing UK’s MD, says: “This is the second rewards campaign we’ve ran with Brioche Pasquier. It proved to be a great success a couple of years ago, driving penetration, trial and brand awareness.  This time we’re broadening the spectrum of the offer by running it across 5 million packs (from 2 million in 2012), and offering consumers the chance to try a wider range of sports.  We’re looking forward to seeing the great results.”

Neil Lunn, Marketing Manager at Brioche Pasquier, says: “The last promotion we ran with TLC proved to be a real hit with our consumers, so we were really excited about launching the next one this summer.  The free sports session reward really drives home the PITCH message – that the product is a great fuel supply that facilitates children getting more active.”

Find out the results of this campaign by speaking to one of our UK Account Directors by email or on 020 7725 6029