Bosch hangs out a great offer with a summer laundry promotion through TLC
Posted by phemmie.wilkinson | 19 June
Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances.
Rather than a purely cashback promotion, leading home appliances supplier Bosch is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance.
The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away.
Martin Covill, Group Account Director at TLC Marketing UK, says: “Bosch approached us to help create a compelling reason to connect with the consumer, whilst standing out with something new - beyond just price and cash back. The pre-loaded card means customers can start using it straight away, and spend it on anything they want – ensuring this summer is the best yet.”
Catherine Martin, Group Trade Marketing Manager at BSH Home Appliances, says: “It is important for us as a brand that we offer added value promotions to compliment our campaign calendar and try something different to encourage consumers to convert. We were excited by the different concepts that TLC showed us for the campaign and are really pleased with the final campaign.”
The promotion will run from 4th June to 1st July 2015, and will be communicated via in-store POS, online banners and a campaign microsite: bosch-home.co.uk/laundryoffer