Back to school? Say ‘no’ to discounts and price cutting
Posted by phemmie.wilkinson | 13 May
Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university.
It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.*
But there is a proven way to stand out on the supermarket shelves while simultaneously adding value - offer something amazing, something fun; experiences that are exciting to your demographic. TLC Marketing creates emotional connections between brands and their customers by delivering the most engaging rewards and experiences, tailored to each demographic.
For example, we’ve worked with everyone from HTC to Coca Cola and everyone in between adding value and boosting sales over the back to school period with the perfect reward. From a 12-month 2 for 1 cinema card, fashion vouchers, an extreme sports experience, to extra special ‘school’ trips and extracurricular sports/music/art/language lessons – we’ve a host of perfect partners rewards to really make the back to school experience.
Want to know more? Contact firstname.lastname@example.org, and visit http://www.tlcmarketing.com/Market/uk/Article/Category/Ourwork for examples of our work.