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All Marketing Ireland Awards 2018 shortlist

Posted by faye.stammers | 27 March

The Marketing Institute of Ireland has announced the shortlist for the 2018 All Ireland Marketing Awards with Pallas Foods up for Loyalty Marketing Award 2018.

The All Ireland Marketing Awards programme is Ireland’s marketing showcase. Hundreds of entries compete for places on the shortlist made up of nineteen categories, including the ultimate All Marketing Ireland Champion. The awards span the entire remit of marketing disciplines, with Pallas Foods in the running for Loyalty Marketing Award 2018.

Loyalty marketing focuses on building retention and advocacy through incentives, providing marketers with a means to acquire new customers, reduce churn rates, increase average spend and margins. The Pallas Foods Relish Rewards programme has strengthened business relationships by offering rewards to B2B food service providers, thanking them for their business. Relish Rewards, which will enter it’s third year in May, has already won a number of awards for successful implementation, customer adoption and making customers feel rewarded for their loyalty. Customers have already redeemed 42 inch TVs, hotel stays, designer watches and some who are saving all of their points for the ultimate reward, a MINI one. 

Since implementation, Pallas Foods have seen not only an increase in average basket spend, but also an increase in the number of items people are purchasing in one shop. Sales reps have also noticed customer rapport increasing as they have more phone calls which include telling them about the great rewards they can claim with their loyalty points. 

Speaking at the event last year, Chief Executive of The Marketing Institute of Ireland Tom Trainor said, “We are all immensely proud of the talent on show at the All Ireland Marketing Awards and delighted to have so many of Ireland’s top marketing professionals join us in recognising this business success. We congratulate all the shortlisted finalists and winners and we pay tribute to them as exemplars of marketing excellence.”

TLC Marketing are the agency behind loyalty programme and together with Pallas Foods are looking forward to the award ceremony taking place at Clayton Hotel, Dublin on 17th May 2018. 

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