A year in the life of a PR and Marketing intern
Posted by faye.stammers | 14 July
Danielle joined TLC Marketing as a shy timid young lady from Bournemouth University’s Marketing Communications course. She left as a confident PR & Marketing Executive with published work on The Drum, comment pieces on the CIM and Bournemouth University’s sort after Student Ambassador job. We catch up with Danielle to find out what it is like to be a PR & Marketing intern at the IPM’s Agency of the Year.
What attracted you to TLC Marketing?
Their extensive portfolio of industry leading clients and the lack of trophy shelf-space left in reception. When applying for PR and Marketing roles, I knew I wanted to work agency side. TLC is known for its great 'family' culture, a flat management structure and plenty of celebrations. When I arrived for the interview, I had a feeling that this was the placement I wanted straight away. I was completely sold.
What brands have you worked with?
Although my role wasn’t a client facing one, I was lucky enough to work on a brief for a leading high street fashion retailer, researching their target demographic and discovering what made them tick. In the PR & Marketing team it's important for us to build relationships with industry publications and journalists. This year has been a great opportunity for me to rub shoulders with key influencers, liaising closely with The Drum, RAR, the Institute of Promotional Marketing and PromoMarketing.
How has TLC developed your career path?
It can go one of two ways with a placement year. You can figure out the role isn't for you or, you find a career you're passionate about pursuing further. TLC Marketing has opened my eyes to the fast-paced world of PR and Marketing and I can't wait to get stuck in after I graduate - it's a role like no other. The placement has been completely invaluable. I've learnt so much that can't be taught in a university lecture or by reading a text book. I feel so much more confident and believe I'm now able now to walk into future marketing positions understanding the funamentals of the role before I step into the door. The work I produced during this internship has also landed me a job. After reading my article 'What millennials want from a fashion loyalty scheme' on The Drum, the marketing team at Bournemouth University have asked me to blog for them when I go back. It's a paid role that will look great alongside my other achievements on my CV.
What has been your highlight?
Diving straight into this fast-paced industry and experiencing how fun PR can be in London. I’ve been able to attend events like Marketing Week and Stylist Live, which have given me great insight into the emerging trends in specific sectors as opposed to just reading the latest reports from behind a desk. My role involved a variety of events, talks, evening drinks and it’s been great for me to start networking.
What have you enjoyed the most?
Being part of such a fun company that encourages you to work hard and play hard. The people at TLC are so passionate about what they do and the support stretches further than your immediate team. The famous TLC parties happen twice a year and definitely contain some of my fondest memories. We talk about it being part of our great culture, but it feels like more of a celebration of all the great things that have happened in the last six months. The summer party was great after winning the IPM’s ‘Agency of the Year’ title. You can't top the culture, everything from dogs in the office every other week to Halloween catwalks, it's been so fun.
Have you had any personal fist pump moments, and if so what are they?
I’ve had a few moments where I’ve been really proud of the work we were all doing. A personal achievement of mine was getting my research for a client brief, published on The Drum Network which led to a couple of inbound opportunities from large consumer brands. Seeing anything you do become of value to the company is always really rewarding. Plus, the team were always really happy for me when something great like that happened. It was a very feel-good moment.
What has been your biggest challenge and how did you overcome it?
Confidence and believing in my own ideas to begin with. At first, when you’re working alongside experts in the field, it can feel a little like your ideas won’t be half as good, but everyone’s opinions and ideas are valued. I was pushed to come up with ideas in brainstorms, present creative during our own internal workshops and send out hooks for lead generation. Plus, everyone loves asking the interns for their opinions especially when it comes to the student briefs, which is quite a lot.
What advice would you give to someone about to start their internship?
Don’t feel like your idea is stupid, too small or too big. Companies take on interns to help achieve a range of goals and the chances are they probably need a bit of fresh thinking which challenges what they’re already doing. Get stuck in and enjoy it.
Sum up your TLC Marketing internship in three words
Challenging. Rewarding. Invaluable.
Emma Critchley, PR & Marketing Manager, comments on how far Danielle has come in the last 12 months. “Danielle has squeezed everything she can out of this internship. She has been an absolute pleasure to work with. She was instrumental in our internal direct mail campaign, The Giant Chip Fork, which won two Gold trophies at the IPM Awards. She’s had three articles published on The Drum and was asked to comment for an article on the CIM. Her drive and determination to succeed is second to none and I have no doubt this will carry her through to achieve great things in the future.”