Continental reward tyre-d customers with a FREE luxury hotel night stay, as part of their new road trip campaign
Posted by phemmie.wilkinson | 10 April
TLC Marketing UK is giving every Continental customer a chance to experience just how fun driving can be by rewarding its drivers with a free night’s stay for two at some of Britain’s most luxurious hotels
Continental customers will be able to choose from a free night’s stay at more than 200 hotels across the UK and Ireland, such as the Malmaision, Hotel Du Vin and Bespoke chains, when they purchase tyres at a participating retailer. The brand has also celebrated the nation’s love of the open road with a guide to the 12 most breathtaking and challenging roads across UK and Ireland for Continental customers to road test.
John Pearson, managing director of the TLC Marketing UK, says: “The Continental Road Trip campaign is one of the brand’s most exciting campaigns to date which will reach its customers in a way they haven’t done before.
“By harnessing the idea that Continental drivers enjoy the journey as much as the destination we created the Continental Road Trip campaign, where we not only rewarded customers with a free night’s stay at the UK’s most respected luxury hotel brands, but we also amplified the promotion with exclusive content on the best 12 road trip routes in the UK and Ireland and radio adverts too - creating a much more powerful and engaging campaign. We’re really looking forward to seeing how the customers get involved.”
The campaign will be supported by a radio advertising campaign for two weeks starting April 13 across three outlets, Absolute Radio Network, Classic FM and Newslink, as well as a comprehensive point of sale, PR, social and digital campaign.
Peter Robb, advertising and sponsorship manager at Continental Tyres, said: “This is a great example of a truly integrated approach, where we have harnessed the power of a relevant and well aligned reward, and amplified the campaign with exclusive content – wrapping it all together with a comprehensive ABL campaign.
“Our independent research identifies that eight in ten people enjoy the experience of motoring* and the Continental Road Trip campaign and the guide to the top 12 best drives taps into that positive sentiment very clearly, while rewarding customers with a luxury hotel night stay.”
Contact: Emma Critchley, PR & Marketing Manager, TLC Marketing UK and Ireland Limited, by email or on 020 7725 6029.
Continental Tyres in the UK and Ireland is a wholly owned subsidiary of the Continental Corporation. Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tyre manufacturer, automotive supplier, and industrial partner offers sustainable, safe, comfortable, customized, and affordable solutions. The corporation with its five divisions Chassis & Safety, Interior, Powertrain, Tyre and ContiTech generated preliminary sales of approximately €34.5 billion in 2014 and currently employs around 189,000 people in 49 countries.