Welcome to TLC UK

  • Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

    Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

  • TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

    TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

  • TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200

    TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200 2016

 Our work

Relish Rewards. Celebrating one year

Celebrating Relish Rewards, one year on.

Last year Pallas Foods, together with TLC Marketing launched their first ever loyalty scheme in Ireland. Relish Rewards promised unrivalled added value to customers in a very competitive market. The objectives of the programme was to increase market share, make customers feel rewarded for their loyalty and disrupt the market by being the first b2b loyalty programme in Ireland. 

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Savour the moment with Président Cheese

Savour the moment with President Cheese

About the brand

Président is the number one FMCG brand in France (83% household penetration) but is seen by UK consumers as too premium for everyday consumption. They stand for great taste, superior quality and sheer indulgence.

The campaign

Savour the moment with Président.

The audience

Busy ABC1 audience, over 45, working 9-5.

The brief 

Brand awareness in the UK was excellent (67% higher than private label) but, conversion to purchase was an issue. They needed a promotion that convinced consumers at point of purchase and encouraged them to treat themselves more regularly with Président.  

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Revealed: what millennials want from a fashion loyalty scheme

Fashion Retailers

Fashion retailers targeting millennials operate in a competitive and challenging trading environment. TLC Marketing decided to step in and uncover the retention challenges brands are currently facing, with a fashion loyalty survey of 100 UK millennials, investigating what it is that motivates them to stick with a fashion brand.

Millennials see fashion as an opportunity to express their individuality and personality. Understanding them in this way allows marketers to plan communications and loyalty schemes more appropriately – making the relationship a personal and unique one that fits into their lifestyle.
The industry is currently full of designer collaborations, discounts and promotional codes but there is a desire from millennials for emotional added value which will lead to an increase in spend and brand loyalty.

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Promotional Marketing Agency of the Year 2017

RAR Awards 2017

TLC Marketing brought home the gong for Promotional Marketing Agency of the Year for the second year running at the Recommended Agency Register (RAR) Awards 2017.

Entry into the awards are unlike any other in the industry. The shortlist and winners are determined purely by client recommendations and reviews. 

The RAR is an independent platform where clients can rate their agency against the services provided. TLC Marketing are delighted to be highly recommended for activation, campaign planning, copywriting, loyalty programmes, online creative, web design and many more. 

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Paymentsense launches new rewards portal for SMEs

Paymentsense Plus

This week, Paymentsense, Europe’s largest merchant service provider, launched Plus. It's the new rewards programme providing their customers with access to a wide range of discounts and benefits, just for being a customer. 

Marketing, accountancy services and computer security costs are often absorbed by large department budgets in big corporates, but for many SME businesses there are no available budget pots for such essentials.  These small, but vital operational costs can mount up, eat into profit margins and cause financial strain, especially in the early stages of a new business. 

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Braun blends mechanical innovation with a VIP luxury competition prize

Braun Detox Retreat IPM Award

Braun is giving one lucky customer the opportunity to win a VIP spa retreat when they purchase the new MultiQuick 9 hand blender.

Braun have long been established as mechanical pioneers and are well known for their progressive ideas and innovative product solutions. Their ambition lies in creating appliances that are at the service of the user and make life easier and more convenient. 

Campaign background:

According to a Mintel report on Small Kitchen Appliances – UK December 2015, Blenders are the most desired products among consumers driven by the trend of healthier eating and smoothie making. The market grew by almost 50% in 2014 to reach £70 million and by 2020 is expected to grow a further 32%. However, as penetration levels increase, prices are expected to fall in the mid-market and growth will slow as the space is taken up in people’s kitchens. With this in mind, Braun saw an opportunity to launch a new high end blender with technology and capabilities that far outweigh competitors in the market, the ‘Braun MultiQuick 9’. 

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Recommended Agency Register reveal TLC as a 2017 finalist

RAR Awards 2017 Finalists

The Recommended Agency Register today revealed their shortlist for the 2017 awards and TLC Marketing are delighted to say they have been shortlisted in four categories. 

Last year TLC Marketing picked up Promotional Marketing Agency of the Year and we’re delighted to find out we have the chance to keep hold of that as we have been nominated in the same category again this year. As well as Promotional Marketing Agency of the Year we have also been shortlisted for On Budget, Data and Client Services.

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The Loyalty Magazine Awards 2017 Finalists

Loyalty Magazine Awards Finalists 2017

Together with Pallas Foods, TLC Marketing are delighted to announce Relish Rewards has made the shortlist in the prestigious Loyalty Magazine Awards 2017.  

Shortlisted for Best New Loyalty Programme of the Year, Best B2B Loyalty Programme and Best Short Term Loyalty Programme, Relish Rewards promises unrivalled value in a market dogged with high levels of price sensitivity and fickleness.

The Loyalty Magazine Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. Created by Loyalty Magazine, the awards have responded to a desire in the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary.

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Parrot held in creative ransom

Parrot held in creative ransom

100 ceramic parrots and 100 ceramic fish intended for a Ted Baker store design were mistakenly sent to our Swansea office, bizarrely addressed to one of our Customer Relations Agents. We kindly sent them back, but took the liberty of holding one Polly hostage in an attempt to extract a marketing brief out of the retail giant.

A creative ransom note was designed and sent to Ted Baker's Global Communications Director and the Senior Store Designer, who was responsible for the rogue parcel. 

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GAA says go raibh malt agat to its members with brand new loyalty program

GAA says go raibh malt agat to its members with brand new loyalty program

Global loyalty agency, TLC Marketing, is helping the Gaelic Athletic Association (GAA) facilitate a brand new loyalty scheme. Go raibh malt agat (grma) means thank you in Gaelic, and that’s exactly what they aim to do. 

For all the early mornings, late nights and the hundreds of miles travelled the GAA recognises that members are at the heart of the organisation and therefore an innovative reward program was essential to reward behaviour and continuous support from members. 

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WINNERS: IMC European Awards 2016

IMC European Awards Winners 2016

Today it was announced that TLC Marketing have won two IMC European Awards 2016 for Bupa Out of the Blue and Continental Tyres Road Trip. The campaigns have been awarded a Silver and Bronze for Direct 1:1 and Integrated Marketing respectively. 

The IMC European Awards are one of the most prestigious in the promotional marketing industry. The only method of entry is through winning an IPM award for the same campaign. 

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Mixed by Bosch. Baked by you.

Mixed by Bosch. Baked by you.

This autumn Bosch brought the nation’s love for baking into homes by rewarding customers with a free, personalised baking kit worth more than £80 when they purchased selected promotional kitchen appliances. 

Every baker loves adding their own personal touch to recipes, making their creations all that more special for loved ones. Bosch, together with TLC Marketing UK offered foodies a cream-coloured, customised baking kit; including a twill apron with a pocket, oven glove and a dome cake tin. Customers had up to 20 characters to print their name or a custom message to put sentiment at the heart of their creations.

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TLC Marketing UK ISO 9001:2015 Certified

TLC Marketing UK ISO 9001:2015 Certified

TLC Marketing UK is pleased to announce it has been awarded the ISO 9001:2015 Quality Management System certificate by The British Standards Institute (BSI) for the provision of marketing related services including strategy, design, promotion, loyalty and rewards.

The ISO 9001:2015 certification is an internationally recognised Quality Management System (QMS) standard. Designed as a powerful business improvement tool the certification is based on quality management principles that aim to continually improve and review processes throughout the business.

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How are Bosch attracting new customers to the Athlet?

Bosch Athlet TomTom Spark Promotion

Leading London promotional marketing agency, TLC Marketing UK, is helping Bosch attract customers through the nation’s love of sport and fitness.

Bosch, the world’s leading supplier of technology and services, is tapping into the increasingly popular health market and meeting new customer needs for cross-functional fitness. 

TLC Marketing UK is allowing Bosch to reward their customers with a free TomTom Spark Music fitness watch worth £149.99 when they purchase a Bosch Athlet vacuum. The promotion is valid across the range of Athlet Cordless vacuum cleaners *.

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TLC Marketing announced as finalists for the IMC European Awards 2016  

IMC European Awards Finalists 2016

81 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries. All finalists are winners of national integrated marketing competitions. Ireland is leading with 25 finalists, followed by Czech Republic (18), Belgium (16), Italy (11) and United Kingdom (11).  

In the UK the only method of entry is by winning at the Institute of Promotional Marketing (IPM) Awards. This year TLC Marketing took home a Gold for Continental Road Trip and Bronze for Bupa Out of the Blue. Both campaigns have been shortlisted in the Integrated Communication and Direct 1:1 categories respectively. 

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Join Alec & the TLC Trust

Alec Johnson for TLC Trust

Call me crazy, I started 2016 with a very cold sea swim in Swansea Bay inspired by a friend who does all that Iron Man stuff. I was spurred on to believe I can actually do this three discipline thing. Coupled with the admiration of the workers helping the poor little children of the school in that desperate township in Jo'Burg, I took the challenge of training all year for a hat trick of triathlons.

So, TLC made the decision to focus our global attention on the school, where we have made a little contribution, to make a big difference. I'm also two triathlons down and one to go so 6 weeks away from completing my goals.
 
This isn't a begging bowl for the charity, nor is it about me in any way. It's a communication to invite anybody that wishes to help that little bit towards our beautiful goal to rebuild a nice environment for the future of the school, so without any obligation at all, please feel free to donate any spare change for this fabulous cause.

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Campaigns inspired by the world of sport

Olympic inspired rewards

After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI.

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Lisa Davies joins the DMA Customer Engagement Committee

Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee.

We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns. 

So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer.

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What is it like to be an intern at a global marketing agency?

Zoe Fields, our client services account executive intern

Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset.

So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We're sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing.  

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What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen?

The Queen with Nick True and Alec Johnson

The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association? 

Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UK’s most iconic venues including numerous times at the famous Marquee Club which hosted the world’s most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few.

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Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football

Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football

Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.  

Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.

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A year in the life of a Planning intern

Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University

Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns aren’t tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like we’ve lost a member of the TLC family. 

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TLC take home a Gold and a Bronze at the IPM Awards 2016

TLC take home a Gold and a Bronze at the IPM Awards 2016.

Last night TLC Marketing kicked off the Institute of Promotional Marketing Awards with a Gold win for the Continental Road Trip campaign, but the gongs didn't end there. This was closely followed by Best Direct Marketing campaign for Bupa out of the Blue which, brought home a Bronze. 

The IPM Awards are one of the most prestigious in the promotional marketing industry. They represent tremendous examples of incentive, loyalty and engagement campaigns. The Continental Road Trip was an up-sell campaign aimed at increasing the average transaction value while playing on the nations love for the open road. Customers were encouraged to buy two tyres in return for a free hotel stay along some of Britain and Ireland's best driving routes. 

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TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

On the 12th June 2016, the seventh annual Sunday Times HSBC International Track 200 league table was announced. It ranks Britain’s mid-market private companies with the fastest-growing international sales. This year TLC Marketing were ranked at 157 – an increase of 20 places from 2015.  

Of the 72 London based companies to gain entry, TLC Marketing are the only marketing service providers, of which there are just three overall. TLC Marketing focuses on reward based, loyalty and incentive promotional campaigns for brands looking to attract and retain their customer base. They have a wide ranging network of suppliers willing to partner and exchange services in return for a shared customer base. TLC Marketing currently operate in 14 markets and have recently opened offices in Copenhagen, Brazil and China.  

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Swansea City AFC unveil major new sponsorship deal with BETEAST

Swansea AFC in their brand new sponsorship deal with Joma and BETEAST

Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport

The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner. 

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Pallas Foods pioneers in B2B loyalty

Pallas Foods pioneer b2b loyalty in Ireland

Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.  

‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection.

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How to execute a global b2b communications strategy

TLC Marketing change their worldwide logo to royal blue

On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen's Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do?

Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market.

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Winners: Promotional Marketing Agency of the Year as voted for by clients

Promotional Marketing Agency of the year as voted by clients

TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction. 

The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money.

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TLC Marketing, the first London agency to win a Queen’s Award for Enterprise in International Trade

TLC Marketing win a Queen's Award for Enterprise in International Trade

Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade. 

The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July. 

TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.

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Continental and Bupa finalists in the IPM Awards 2016

Continental and Bupa IPM Awards 2016 finalists

TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards. 

The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night. 

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Bupa Out of the Blue finalists again in the Insurance Marketing and PR Awards 2016

Bupa Out of the Blue finalists in Insurance Marketing and PR Awards 2016

The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year. 

Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates.

Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn't going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay.

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Bupa and TLC take home the CIM Customer Retention Award 2016

Bupa and TLC win CIM Customer Retention Award

Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign. 

Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions.

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Couple get their cat stuffed as part of their pet insurance plan

Free taxidermy with your pet insurance policy

Harold and Joyce Grenville from Worthing enjoyed free taxidermy when their pet cat, Tabby passed away. The freebie was part of an incentive campaign run by a leading insurance company to encourage customers to choose their policy over competitor brands.

The insurance company ran the risqué campaign through global reward agency, TLC Marketing, who have been partnering household brands with their wide ranging network of partners, now including UK taxidermists for over 25 years. Once the campaign went live, within a few hours the promotional website crashed under the weight of pet owners with a desire for their furry friends to live on forever.

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TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation

TLC Finalist for Promotional Agency of the Year and Best Agency for Creativity and Innovation

We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ.  

The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services we’ve provided.

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RAR Top 100 Agencies reveal TLC Marketing at number 19

TLC Marketing in at #19 for the RAR Top 100

The Recommended Agency Register (RAR) is the only independent platform for brands to search and make selections for the marketing services they need. The Top 100 is an annual ranking of the agencies who have the most successful finance reports, and TLC Marketing UK have come in at number 19. 

Extensive research and in-depth analysis reinforces this report on the UK agency landscape. Hundreds of agencies submit information on their financial performance to allow the RAR to bring this report together. Key measures are put in place to identify the agencies who are achieving high rates of profit and growth in an efficient way. The Top 100 includes agencies from the entire spectrum; from advertising and media to design, digital, PR, publishing and events. To be included in the Top 100 each agency, must pass the RAR recommendation process, which is based solely on client feedback. 

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How can your brand capitalise on the biggest summer events?

How can your brand capitalise on the UK's summer events?

The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer.

Royal Ascot

Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here.

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How can your brand capitalise on the biggest spring events?

How can your brand capitalise on the UK's spring events

Spring time: the days get brighter, our winter shackles begin to shed and there are suddenly people are feeling a little happier about life in general; and why wouldn't they. Look at what events the UK has to offer this spring.

April

The London Marathon

Visitors: 38,000 runners, of which 4,535 participate from overseas with an average of 75,000 spectators lining the streets. In 2010 an estimated £27m was pumped into hotel bookings, food and drink by spectators alone. Don’t miss out on the action. Read how we helped EE capitalise on our nation's love of fitness by rewarding their customers with a free Fitbit.

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How can your brand capitalise on the UK's biggest events?

How can your brand capitalise on the big uk events

2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost?

Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices. 

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Bupa retention campaign shortlisted for a CIM Marketing Excellence Award

Bupa customer retention campaign shortlisted for a Chartered Institute of Marketing, Marketing Excellence Award 2016

We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue. 

The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry.

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FMCG: putting the personal back into personal care

FMCG: putting the personal back into personal care

The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand. 

Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…” 

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Added Value Everywhere: TLC Marketing bring home a European IMC award

TLC Marketing take home a bronze European IMC 2015 award

TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.

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TLC Marketing UK nominated for two Drum Network awards

TLC Marketing nominated for two Drum Network Awards

We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere

The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals. 

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Dr Martens campaign is music to fans ears

Dr Marten’s campaign is music to fans ears with £30 towards a gig with every pair

Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging.

The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket.  The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert.

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IDMA Loyalty Conference reveals how to show customers the love

IDMA Loyalty Conference shows us how to show customers the love

How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal.

 

1.The D-word

In one word. Data.  But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect).   Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship.

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No other washing machine comes with a setting like this…Siemens launches 4 star hotel promotion

Siemen’s launches 4 star hotel promotion

We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine. 

Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind. 

Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure.

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Kellogg’s healthy promotion is a special success with double digit sales uplift

Kellogg’s reward customers a free nutrition consultation in latest TLC promotion

TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg's Italy.

The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product.

Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing - so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward.

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Yakult survey reveals 'cultured Brits'

Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits. 

Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means.

The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’

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Make consumers lives easier, happier and healthier to win the retail battle

‘The Meaningful Brands UK Retail Report 2015’ ranks the top 10 performing retail brands in the context of meaningfulness

‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ - reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’  Interesting stuff.  But what does ‘meaningful’ actually mean?

Being ‘Meaningful,’ according to HAVAS, is measured against three key areas: 

1.Excellent product/service

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A good read can literally transport you miles away

Kobo transports its readers with free flight

E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product.

From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period.

This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ - adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader.

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Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK.

Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.  

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TLC helps AA customers go miles more with their latest summer promotion

TLC helps AA customers go even further with latest promotion

The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free!

UK's most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel.  The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA.

Once the customer has registered and activated their prepaid card, it will be valid for 12 months.  The first round of the promotion finished at the end of July, with the second round commencing for the whole of September.  We're really looking forward to seeing the results.  Watch this space.

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EE make fitness a lifestyle with free Fitbit Flex and £50 to spend on sporty accessories

Olympic inspired rewards

TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.

The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.

Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.

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TLC Marketing ranks in top 200 HSBC Sunday Times International league

TLC Marketing ranks in top 200 HSBC Sunday Times International league

TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 - ranked at No. 177.

TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years.  It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer.

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Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign...(as well as the bumps and grazes that come with it)

Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign

TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.

Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.

Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.

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Is the customer the new CEO? Strategy director Tim Lawler reveals all

Is the customer the new CEO? Strategy director Tim Lawler reveals his thoughts in The DRUM

Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM...

With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.   

 British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference).

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Brioche Pasquier help children hit the pitch with Summer on pack sports promotion

Brioche Pasquier help children hit the pitch with Summer on pack sports promotion

Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK.

Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer.

Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs.

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Bosch hangs out a great offer with a summer laundry promotion through TLC

Bosch hangs out a great offer with a summer laundry promotion through TLC

Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances.

Rather than a purely cashback promotion, leading home appliances supplier Bosch  is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance.

The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away.

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Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015

TLC Marketing win gold and silver trophies at the IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards  – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best ​Use of ​Innovation in a ​B2B ​Campaign ​Using ​Incentive or Promotional Marketing 

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We’re a ‘Recommended Agency’ thanks to our clients and the RAR!

TLC is a London ‘recommended agency’ thanks to marketing consultancy RAR!

We’ve been highly rated by our clients and have achieved 'Recommended Agency' status!

The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability.

The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR's website and rate us highly.  A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery.

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Second is the best: TLC is crowned number 2 in The DRUM’s Independent Agency Census Elite poll

TLC takes the top spot in The DRUM’s Independent Agency Census Elite

We are super excited to announce that TLC has been crowned #2 in The Drum’s 2015 Independent Agency Census - Elite 100+ staff.

The Drum’s Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories.

 

It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients - here’s to more success in 2015! 

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Campaign for Added Value Everywhere is shortlisted for an IPM Award

TLC Marketing B2B campaign is shortlisted for an IPM Award

Our award-winning B2B campaign is up for even more awards - this time it’s for an IPM Award – B2B promotion-sales incentive category!

For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far).

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Back to school? Say ‘no’ to discounts and price cutting

Back To School; Say ‘no’ to discounts and price cutting and yes to rewards

Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up  for school and university.

It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.*

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Campaign for Added Value Everywhere scoops a COMMENDATION award in The DRUM Marketing Awards

TLC lands commendation award at The DRUM Marketing Awards

We’re thrilled to announce that our already award-winning B2B campaign has scooped yet another award - this time it’s for a DRUM Marketing Award– B2B Strategy category!

For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award so far).

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'The customer is the new CEO' - our top 5 take-aways from customer experience event CX Edge

Our top five take-aways from the customer experience event - CX Edge

“Profit is the bi product of amazing customer experience” 

 

- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.

 

We took away not only these words of wisdom plus many more golden nuggets which can really impact the customer experience, and how the big brands are using data most efficiently to target them and serve the right message and/or product to the right person at the right time (something we know all about).

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Continental reward tyre-d customers with a FREE luxury hotel night stay, as part of their new road trip campaign

Continental reward customers with a FREE luxury hotel night stay

TLC Marketing UK is giving every Continental customer a chance to experience just how fun driving can be by rewarding its drivers with a free night’s stay for two at some of Britain’s most luxurious hotels

Continental customers will be able to choose from a free night’s stay at more than 200 hotels across the UK and Ireland, such as the Malmaision, Hotel Du Vin and Bespoke chains, when they purchase tyres at a participating retailer.  The brand has also celebrated the nation’s love of the open road with a guide to the 12 most breathtaking and challenging roads across UK and Ireland for Continental customers to road test. 

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TLC Marketing named in London Stock Exchange’s top 1000 inspirational companies

London Stock Exchange 1000 best companies

We're thrilled to announce that TLC Marketing has been nominated in the London Stock Exchange’s top 1000 inspirational companies to Inspire Britain report.

As one of 235 London companies named, the accolade highlights our exponential growth over the last couple of years (30% revenue growth rate YoY), and expanding client base which includes 52 out of the top 100 brands* including McDonald’s, Coca-Cola, Samsung and Barclays.

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TLC Marketing gets nosey in aid of Comic Relief

Red Nose Day rebrand in aid of Comic Relief

For one week only we’ll be supporting Comic Relief by covering our brand in Red Noses. How does it work?

Well, the more people get Nosey about us, the Nosier we get! You’ll have noticed we’ve already Red Nosed our website, social media and presentations, and our office and staff are next!   We’re also hosting a Comic Relief fancy dress party on Red Nose Day – this Friday 13 March.

Of course, we’ll be donating too and if you’d like to join us in our support you can head over to our donation page here

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TLC's work for Robert Graham picks up a prestigious iF Design Award

Award winning campaign for Robert Graham by agency TLC Marketing

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Hasbro and Pizza Hut create the ultimate Party Games Night

TLC Marketing's campaign for Hasbro and Pizza Hut

Hasbro have tied up with Pizza Hut UK for a Christmas promotion across their Party Game range, which includes top sellers Taboo, Cranium, Trivial Pursuit and Scattergories. The promotion, through TLC Marketing UK and headlined Party Games Night, entitles each game purchaser to a free, large  pizza from Pizza Hut.

Martin Rowe, Brand Manager at Hasbro says ‘We’re proud to announce this promotion encouraging Hasbro customers to gather their friends and family around the table in the run up to Christmas, to create the ultimate Party Games Night.’
Jack Trodd, Business Development Manager at TLC UK says ‘Connecting the sociability of playing a board game with a takeaway pizza at the point of sale is a great way to introduce some emotion into a purchase decision. And the fact that every single pack gets the Reward is another powerful nudge.’

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Your Summer with Sony

Sony has launched three UK-wide shopper promotions powered by TLC Marketing

Sony has launched three UK-wide shopper promotions powered by TLC Marketing to share their football and summer enthusiasm with their consumers.

The global manufacturer of audio and video products capitalised on its sponsorship of the event this year in Brazil and wanted all its customers to get in the spirit of this summer filled with international football.

In partnership with Carphone Warehouse, customers purchasing a 4G Sony phone or tablet on pay monthly will be rewarded with a free 2014 World Cup Brazil Official Match Ball replica and a free retro football shirt.

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Come fly with us

The latest EE online campaign powered by TLC

The latest EE online campaign, powered by TLC, offered customers a free European flight with each purchase of a 4GEE price plan made via EE’s website of either a Samsung Galaxy S5, HTC One (M8) or Sony Xperia Z2 smartphone between March 26th and April 10th.

Customers could choose from the following destinations: Amsterdam, Barcelona, Berlin, Brussels, Madrid, Milan, Munich, Nice, Paris, Prague, Rome or Vienna.

The campaign was promoted via the EE website only and offered a purely digital customer journey through a dedicated promotional micro-site.

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Imagine if every can of your favourite drink came with a free music download

Customers purchasing a promotional can will receive a free music track download from Universal Music

That’s exactly what No Fear Energy are proposing to their customers this summer!

Customers purchasing a promotional can will receive a free music track download from Universal Music. Every can is a winner, so customers can mix it up and get their hands on more No Fear Energy must-haves – more cans, more tracks!

To claim their free Universal Music track, customers have to collect the unique code under the ring pull of each promotional can and visit the promotional site.

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It’s all about the kitchen with Thirst Pockets and TLC!

The new Thirst Pockets on pack promotion offers shoppers the chance to win a brand new kitchen

The new Thirst Pockets on pack promotion offers shoppers the chance to win a brand new kitchen up to the value of £10,000.

According to a survey conducted by Zopa last year (http://ow.ly/wPhgd), almost three quarters of two-person households (74%) and an astounding 91% of four-person households want to improve their home!
And it’s all about the kitchen, as it accounts for 24% of wished for home improvements - the single largest item.

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Pirelli tyres take their customers for dinner

Pirelli takes you to the best restaurants

Pirelli is launching a new point of sale promotion in Belgium and Luxembourg, created and delivered by TLC Marketing UK.

The promotion targets the brand’s core passionate driver audience and is designed to encourage loyalty. This is key in the tyre market sector as the purchase is, on average, every four years.

The promotion offers consumers a 6 month fine dining card when they buy 2 tyres and a 12 month card if they buy 4. The card gives Pirelli consumers access to unlimited fine dining offers in over 150 participating restaurants across Belgium and Luxembourg.
The promotion runs from 14th May to 31st July.

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Do you treat yourself or your pet?

The new Direct Line promotion powered by TLC Marketing

The new Direct Line promotion powered by TLC Marketing presents customers with the toughest choice of all: do they treat their pet or do they treat themselves?

Kirsty Hoad, Direct Line Pet Senior Marketing Consultant, told TLC: “In a very price-driven market, we are really excited to run a fun and engaging promotion. Our customers are savvy and they crave good experiences, we strongly believe this new promotional campaign will bring that to them”.

Nigel Samson, TLC Group Account Director added “The Direct Line campaign is a perfect example of how TLC help brands become experience-facilitators, finding the right reward to create emotional and experiential connections with their customers”.

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Special moments with Panasonic and The National Trust

Panasonic campaign with the National Trust

TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are launching a new campaign bringing together Panasonic and the national trust.

This campaign marks the start of a fantastic partnership which sees two well known brands come together to offer customers a unique opportunity to create special memories.

Panasonic are rewarding every customer who purchase a new Lumix FZ200 or FZ72 camera with a complimentary membership to the National Trust for 12 months; inviting them to discover hundreds of places and capture every stunning detail with their new camera.

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