Welcome to TLC UK
Back in 2015, we welcomed Emma Critchley (now Lloyd) to TLC Marketing. In those 2 years, Emma has been responsible for developing website content, bringing campaigns to life in our press releases and championing other bold and risqué campaigns along the way (it'll be hard to forget the time we held the Ted Baker parrot in a creative ransom).Read more >
In our last article, we set out to discover if our London neighbours proved or disproved the old wives tale that Londoners aren’t friendly. In part II, we have our final neighbourhood watch stories to help figure out if Londoners are indeed friends or foes.
Chloe Johnson, Premiums Account Manager.
Our neighbours house was like our second home when we were young and living in Brexley. They even helped to babysit us occasionally. Rather than running to the shop when we were running low on everyday essentials, they would always be happy to help out and we’d always repay the favour. We even had a gate built into the fence when we were younger so we could flutter between theirs and ours rather than knocking on each other’s front door. After moving, we now only say hello to our current neighbours.Read more >
Following on from our Home Movers research, which identified that Londoners are not particularly bothered if they move to a friendly neighbourhood or not, we decided to have some fun with our very own Londoners in the TLC office.
During our research of 1,000 people, we asked, “What was an important factor when deciding where to live?”. Outside of London, a friendly neighbourhood was the 4th most important factor to our respondents. However, in the capital, the want of a friendly neighbourhood ranked near the bottom in 7th place.Read more >
Recent findings show that London is the most sort after location for university studies, despite the city being the fifth most expensive place in the world to be a student.
Our study of 1,000 people found that 33% of students had relocated to London, for university, as part of their last house move. They chose the expensive capital instead of venturing elsewhere in the UK, despite the cost of living and house prices being the most important considerations pre move.Read more >
Section 363 of the Communications Act 2003 states that without a TV licence, it is against the law to watch or record any live TV programmes as they’re being shown on a television. So, why does it sit so low on the priority list for home movers?
Our recent survey of 1,000 people found that despite the threat of a heavy fine, the purchase of a TV licence for their new household ranked below buying new furniture, a fridge or a dishwasher. Surprisingly, the most important purchase for a new home is the internet, which came above insurance in second place.Read more >
Our recent study of 1,000 home movers shows that just under half of Londoners are living in rented accommodation, which is estimated to swallow up more than half of their salary.
The survey, conducted by our PR and Marketing team, found that 48% of the capitals city-goers are still renting, with the majority living in shared accommodation. This includes 6% who still live with their parents and contribute to bills. London’s renting figures are a stark contrast compared to the rest of the UK, where only 38% of those outside the capital are renting alone, in shared accommodation or contributing to bills whilst living with parents.Read more >
After an amazing 1,000 respondents to our last piece of research, TLC wants to dig deeper into the minds of consumers.
The restaurant industry is a lucrative trade. With so many options available to us from breakfast to brunch to Mexican to Chinese, we're certainly spoilt for choice when deciding where to eat. With a wide array of options available to the public, there's rumours that restaurants are struggling to compete.
We've partnered with Design My Night, the innovative website that plans and books tailored nights out, to bring to you our Dining Out Survey. With many questions we want answering, we need your help.Read more >
Last month Mike Brinn, Global Loyalty Director and Rob Scott, Group Creative Director were invited to share their experience on how to build a successful loyalty scheme by driving true customer engagement. Here is what we learnt from the session.
“You need your customers more than they need you” isn’t a phrase uncommonly heard in the loyalty industry. It’s the customer centric approach we have been practicing for years and it’s never been more important as it is today. We live in challenging economic times that have forced consumers to be more considered with their spending. So how do you drive customer loyalty in a market demanding value for money?Read more >
This week we visited Technology for Marketing in London’s Olympia. A conference hall filled with the latest, greatest, and some not so great technology all designed to help make our lives as marketers that bit easier.
In between the stands were insightful, and again some not so insightful, Keynote speakers. One we found particularly interesting was a panel discussion with CX leaders, Mark Harrison, Customer Excellence Manager for Shell and Kristof Fahy, Chief Customer Officer for Ladbrokes Coral. The panel was chaired by David Hicks, CEO of TribeCX.Read more >
The Local Business Network has been created to encourage shoppers to stay local. Open exclusively to independent stores and small chains, businesses such as local florists, bakeries and dry cleaners are being hand-picked to join. Our Partnerships and Content team have been reaching out to the best in each town and your company could be next.
We understand that independent businesses are at the heart of the community, so promoting shoppers to spend their money locally, at these companies, will see small businesses prosper.Read more >
It’s no secret, there is a real opportunity for brands and agencies to get holiday-goers really excited for their trip. Equally, there is also a lot of opportunity to get things wrong. Stakes and customer expectations are high so even the slightest damper of spirits can quickly escalate into an aggressively typing or verbal rant.
The DMA and Foresight Factory carried out some consumer research into what makes good customer engagement, by speaking to consumers themselves. The base was 2,009 online respondents in Britain aged 16 and over. Here’s what they found.Read more >
Have you ever moved house before? If you have, then we need your help. Whether you've taken the plunge and moved into university halls, started the next chapter of your life with a partner or relocated your growing family into a bigger house, we want to know about your experience.
While working on a client brief, we found many of us in the office have very different wants and needs when moving home, which inspired us to go one step further and conduct our own research. With the average Brit said to move eight times* in their life, TLC created the Home Movers Survey to discover the ins and outs of what it’s like to move in today’s world. With house prices continually rising, what drives the public to move today? Would people rather move into a new home with a friendly neighbourhood or good local Wi-Fi speeds?Read more >
Another day, another inspirational talk. Yesterday, TLC Marketing were lucky enough to sit in the crowd as Mr Denhard, Marketing Director at Just Giving, delivered an insightful (and also incredibly funny) presentation titled ‘Spray and Pray Marketing’.
With $4.5 billion raised for good causes and a 22 million strong community, the Just Giving audience is huge.
Here are just some of the insights that Danny shared with us.
Social media gives us “dopamine kick”Read more >
Danielle joined TLC Marketing as a shy timid young lady from Bournemouth University’s Marketing Communications course. She left as a confident PR & Marketing Executive with published work on The Drum, comment pieces on the CIM and Bournemouth University’s sort after Student Ambassador job. We catch up with Danielle to find out what it is like to be a PR & Marketing intern at the IPM’s Agency of the Year.
What attracted you to TLC Marketing?Read more >
As the weather soared to record breaking levels in recent weeks, the summer season means two things for TLC Marketing. New beginnings but also goodbyes, as our interns bid farewell to the company on their return to Bournemouth University to conclude their final year of studies.
Our Junior Account Executive, Billie Wilson, played a proactive part of the TLC team, with her biggest clients including Bupa, Vodafone and Braun, which won a Silver in the Household and Pet category at the IPM Awards.Read more >
Another year has flown by and we have yet another send off for our intern, Harriet Carter as she returns back to Bournemouth University for her final year in Marketing Communication. Harriet spent 12 months in the Planning department of TLC Marketing, working on an impressive 60 brands. After a great send off at Pergola on the Roof, we sit down with Harriet for an exclusive interview about her time as TLC’s Planning intern.Read more >
Winning the coveted 'Agency of the Year' title at the IPM Awards was a huge night for TLC Marketing. Our total haul was an amazing four Golds and a Silver with the night ending with the Agency of the Year trophy, presented by Claudia Winkleman. Two weeks later, we reflect on how far TLC Marketing have come in an exclusive interview with our Chairman and Founder, Nick True and General Manager John Pearson.
Can you sum up what winning Agency of the Year means to you?Read more >
Fashion retailers targeting millennials operate in a competitive and challenging trading environment. TLC Marketing decided to step in and uncover the retention challenges brands are currently facing, with a fashion loyalty survey of 100 UK millennials, investigating what it is that motivates them to stick with a fashion brand.
Millennials see fashion as an opportunity to express their individuality and personality. Understanding them in this way allows marketers to plan communications and loyalty schemes more appropriately – making the relationship a personal and unique one that fits into their lifestyle.
The industry is currently full of designer collaborations, discounts and promotional codes but there is a desire from millennials for emotional added value which will lead to an increase in spend and brand loyalty.
Mums are the gatekeepers to the products and services the rest of the family use, so winning their approval is critical in becoming a household brand. Our new research explores how brands can better understand the individual behind the ‘Mum’ and produce better, more targeted communication that resonates with this audience.Read more >
This week, SSE revealed they will be raising their prices by 7%, adding, on average, £73 to three million SSE customer bills. E.ON, ScottishPower, npower and EDF Energy have all recently upped their prices without showing customers anything in return and with account switching at a six year high it leaves us wondering what energy companies are planning on doing to retain those all important customers.
7.7 million Energy accounts were switched in 2016 representing a 1.7 million increase on 2015. Almost half of the 7.7 million switchers have opted for smaller suppliers as they tend to offer some of the most competitive deals in the market.Read more >
Entrepreneurship is more successful than ever thanks to digital. Social has allowed many, like Social Chain’s CEO Steve Bartlett, to create successful business for themselves, recruiting a network of influencers that work with huge brands to target the savvy and conscious consumer.
Influencers have their own followers who look to them for tips, advice and entertainment in areas such as beauty, gaming, music and fitness. With all of these different types of influencers out there, each with tens of thousands of keen followers, brands from different sectors can all tap into the influential marketing tactic. After all, 40% of people don’t trust traditional advertising.Read more >
Understanding the consumer of tomorrow: the Gen Z mind-set
Generation Z, kidrepreneurs, iGeneration or according to Soundcloud’s Commercial Director, David Couch, ‘The Headphones On Generation’ are all marketing names given to those born between 1996 and 2010. They’re the generation brought up through the rise of Snapchat, Instagram and the ‘selfie’ but also hard financial times and are keen to look after their money and to make the world a better place. So how can marketers best engage with this next generation of consumers with big impact?Read more >
TLC Marketing receive a Best Companies accreditation for a second year in a row, and this time it's two stars for "outstanding" employee engagement. The Best Companies survey examines the ins-and-outs of company life and this achievement comes solely from TLC staff voting our agency as the best company to work for.
TLC Marketing live by one simple philosophy. Create campaigns that are rewarding for our clients, not only in terms of business but also in the experience of working with us. This philosophy is embedded deep within the company and shines through in our people-orientated culture too, with the idea that happy people create better work. After all TLC people are the bloodline of the company.Read more >
Download your free eBook, Five Rules to Running a Successful Loyalty Scheme, by our Global Loyalty Director, Mike Brinn.
What you will learn:
- Insight from customers on what they say a successful scheme delivers to get them engaged
- The importance of having a solid creative concept
- How to make your loyalty scheme relevant in your customers lives
- How to avoid becoming a discount scheme
- How to deepen your relationship with your customers
- How to defeat resistance from your IT department
The Promotions Intelligence Index (Pii) is an exclusive collection of data taken from over 4,600 global sales promotions. Owned by TLC Marketing, it is constantly evolving and providing new insights that help us consult clients on what their customers really want.
What does Pii do?
•Pii allows us to be much more consultative with our clients as we propose concepts and creative backed up by real consumer data
•Helps our clients manage the risk of their campaigns by analysing the many variables effecting reward redemptionsRead more >
In our fifth year of proudly offering marketing experience to placement students we now have a growing placement scheme, a graduate success story and something special to shout about. TLC Marketing has been shortlisted for the Best Small to Medium-sized Employer Award at the National Undergraduate Employability Awards 2016.
The NUE Awards are entering their eighth year and continue to be the benchmark for success across organisations and students in the undergraduate market. Working alongside RateMyPlacement it exists to help students plan their careers and gain real world experiences to back up their theoretical studies. The awards have grown to become highly respected and influential within the higher education and recruitment space and are widely known as the ‘go to’ place for students.Read more >
Not one to sit on the side-lines Emma is one of the world’s ‘Joiner-Inners’ and although she’s only been in the agency world for a year, she's a natural fit. As well as writing our award entries she crafts our press releases, crafts our website content and everything else that comes in the b2b marketing mix.
As an agency we are more visible than ever so we sit down with Emma to find out what she thinks about the jump from brand side to agency life.Read more >
One year ago, Clare Warwick, joined TLC Marketing as an Account Executive. Today she celebrates her anniversary in the Client Services team. In her time here, Clare has independently managed a number of campaigns, been involved with some of the UK's leading brand marketing plans and enjoyed many of the TLC social events. We sit down with Clare to reflect on the past year.
What is the best thing about being an Account Executive?
The best thing about my role as an Account Executive in Client Services is definitely working on a wide array of different campaigns, as well as the diverse range of clients. I have the opportunity to work and build relationships with a number of household brands which is amazing. To see a campaign transform from an idea in a boardroom to a real live promotion is inspiring. My role means that I get to be a part of that journey from beginning to end. The best feeling is when a promotion goes live. I get so excited when I see all the hard work come to life be it through the promotional website, in-store or in magazines. There’s nothing like popping some champagne and celebrating hard with the team after a promotion launches!Read more >
Black Friday and Cyber Monday originally marked the start of the festive season for Americans celebrating Thanksgiving, but ask any Brit on Oxford Street now and you’ll soon realise that it has been renowned as the ultimate shopping season. UK retailers have successfully adopted Black Friday into their marketing plans and seen sale figures grow until recently. The US noticed it first and now the UK retailers are feeling the wrath of ‘Grey November’.
November has famously become the key month to shop for Christmas, but retailers have made the mistake of essentially training customers to wait for discounts on Black Friday. It began in the US, Cyber Monday sales were taking a larger chunk of Black Friday sales due to competitors lowering prices sooner to win over shoppers. Retailers have responded to new customer expectations of early access to deals by creating a whole month of price cutting, but discounting comes at a cost.Read more >
12 months, two jobs, five pairs of moccasins and some questionably tight jeans. Today we celebrate Ben Savage's 1st birthday at TLC Marketing UK, as our Senior Partnership and Content Manager. Following his cross over from Business Development, Ben was welcomed into the Partnerships and Content team with open arms and has been a great addition over the year, thanks to his hard work and passion.
We celebrate by finding out how he really feels about his role and what it’s like to work for the world’s leading rewards and incentives agency.Read more >
In an increasingly hectic and busy world, we can often forget to make time for ourselves. TLC Marketing also know that customers want added value from brands*. As we are in the partnerships business we have combined these two findings, to create a high-value reward your brand can offer to incentivise customer engagement.
Introducing our exclusive Professional Hair Network. Made up of independent salons, small chains and professional hair stylists across the UK and Ireland. We are now able to offer their services as the latest self-indulgent reward for your customers. With the average value standing at anything from £25, this rich reward and its high perceived value, will certainly stand a cut above price led and discounting alternatives.Read more >
Rewardingly hard to win, the DMA Awards are one of the most prestigious events in the marketing calendar. It’s an opportunity for brands and agencies alike to come together and celebrate the UK’s ferocious commitment to producing outstanding work.
Judges are made up of senior decision makers, predominately from agencies and brands who are experts in either art, copy, data, planning, media or are considered to be category specialists. This year that includes our very own Group Creative Director, Rob Scott who among many things is an expert when it comes to creative strategy and art direction.Read more >
Back in April, The Evening Standard announced that fish and chips had taken the crown as the nation’s favourite takeaway. With 382 million portions of fish and chips consumed each year from 10,500 UK outlets, it’s no wonder the traditional dish is battering the competition.
Most chip lovers are motivated to buy fish and chips when socialising - whether it’s watching the football at home or having a drink with friends at the pub.
So what did we do at TLC Marketing? We took the emotional element of the customer purchase and wrapped it up as a TLC added value lifestyle reward. We’ve been busy building an exclusive network of fish and chip shops, able to offer a free portion as part of a promotional reward campaign.Read more >
Call me crazy, I started 2016 with a very cold sea swim in Swansea Bay inspired by a friend who does all that Iron Man stuff. I was spurred on to believe I can actually do this three discipline thing. Coupled with the admiration of the workers helping the poor little children of the school in that desperate township in Jo'Burg, I took the challenge of training all year for a hat trick of triathlons.
So, TLC made the decision to focus our global attention on the school, where we have made a little contribution, to make a big difference. I'm also two triathlons down and one to go so 6 weeks away from completing my goals.
This isn't a begging bowl for the charity, nor is it about me in any way. It's a communication to invite anybody that wishes to help that little bit towards our beautiful goal to rebuild a nice environment for the future of the school, so without any obligation at all, please feel free to donate any spare change for this fabulous cause.
We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns.
So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer.Read more >
Our Dave, AKA “Rodders” is TLC’s talented Junior Art Director and banterous Northerner. Today he’s celebrating his 2nd TLC Marketing birthday. When he’s not crafting award worthy concepts, he’s art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why you’ll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats.
Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave's best bits about working for the world's leading rewards and incentives agency.Read more >
Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset.
So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We're sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing.Read more >
What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen?
The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association?
Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UK’s most iconic venues including numerous times at the famous Marquee Club which hosted the world’s most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few.Read more >
Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns aren’t tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like we’ve lost a member of the TLC family.Read more >
InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony.
The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human.Read more >
On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen's Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do?
Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market.Read more >
As sales targets continue to grow and retention and churn figures are analysed minute by minute, what relevance does creative hold in the buying process?
Rob Scott, Group Creative Director will be demonstrating unusual ways a creative strategy can be exploited beyond obvious channels at the Insurance Marketing and PR Conference on 10th June.
The basic fundamentals of marketing have changed in the past decade. There is a stronger need to stand out from the crowd and be noticed. It’s not just about analysing data and targeting your ‘audience segment’. It’s about being human and ‘real’ and not compromising on your brand personality.Read more >
Two years ago, Ben Fillery joined TLC Marketing as a Strategic Planner. Today he celebrates his anniversary as Planning Director of our UK and Ireland business. Ben is not your typical Director, but then TLC is not your typical agency. Our last Christmas party was themed “Trashy Classy”, Ben came into the office as normal, claiming he’d forgotten all about the dress code. As the rest of us were busy sticking TLC tattoos on our neck, Ben slipped away to the bathroom and emerged as a 6ft 8, multi-coloured pimp, strutting in with a cane, platforms and lots of leopard print as if it was perfectly normal. But that's our Ben.Read more >
If you’ve been following our activity you’ll know TLC love a celebration and that’s because we have a lot to celebrate. Today we’re honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK's biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years.Read more >
Martin Covill, Director of Business, is one of the longest reigning members of staff at TLC Marketing and today marks his 8th year at the agency. In his time Martin has seen it all. From our early beginnings at a small Baker Street office, to where we are now with three floors and offices spanning all over the world. So what have been the best bits for Martin at TLC?
What’s your favourite thing about working for TLC Marketing?
After 8 years, I can’t say just one thing…Read more >
Friday 18th March saw the TLC Marketing UK get sporty in their pyjamas. Everyone from global heads to senior executives came to work in their pyjamas, dressing gowns and animal onesies all in aid of Sport Relief.
Sport Relief is a charity event which comes around every other year, from the same organisers as Comic Relief. For a three day period, and in association with sponsors and celebrities, the world of sport and entertainment come together to raise money for vulnerable people both the UK and across the globe.Read more >
The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer.
Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here.Read more >
Spring time: the days get brighter, our winter shackles begin to shed and there are suddenly people are feeling a little happier about life in general; and why wouldn't they. Look at what events the UK has to offer this spring.
The London Marathon
Visitors: 38,000 runners, of which 4,535 participate from overseas with an average of 75,000 spectators lining the streets. In 2010 an estimated £27m was pumped into hotel bookings, food and drink by spectators alone. Don’t miss out on the action. Read how we helped EE capitalise on our nation's love of fitness by rewarding their customers with a free Fitbit.Read more >
2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost?
Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices.Read more >
Every year TLC Marketing hold their internal awards ceremony, The Frankies.
In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).Read more >
We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.
Not all Millennials are the same
From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors. It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.Read more >
The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand.
Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…”Read more >
The time has come, we are officially allowed to start counting down to Christmas which, at TLC means cracking open our advent calendars and replacing our usual playlist for something more festive. Nonetheless Christmas has been in our faces for weeks and the hot topic in the marketing press has been the television adverts. So we decided to have a discussion of our own, and sat down with TLC’s in house creative team to get their opinions on the adverts this year.
We started by tucking into the Marks & Spencer, The Art of Christmas ad. "I don't think I've seen Marks and Spencer this year" says Art Director Helen Connolly, but as it starts to play, "Oh yes. I have…" Followed by a quick "Oh no" This year we've been bombarded with a nightmarishly amount of products, and does very little in telling us any sort of story at all. Perhaps an attempt at differentiating themselves, making the brand younger, but is that what we want from a brand we have all grown up with? What happened to the “Magic and Sparkle” of the luxury and quality in which they've stood for all these years? And about that song! “The most overplayed song of 2015” claims Helen which, not only has no relevance to Christmas or the DNA of Marks and Spencer, it’s sung by an American.Read more >
As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line.Read more >
This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.
This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together.Read more >
How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal.
In one word. Data. But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect). Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship.Read more >
Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be "super-mums" at home, a new survey has revealed.
The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals:
•Women are disillusioned with being viewed only as mothersRead more >
Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage.
Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness.Read more >
Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.
Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means.
The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’Read more >
Last year over 3400 people drowned fleeing for a better life.
One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.
As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.Read more >
‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ - reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’ Interesting stuff. But what does ‘meaningful’ actually mean?
Being ‘Meaningful,’ according to HAVAS, is measured against three key areas:
1.Excellent product/serviceRead more >
We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere.
The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands.Read more >
Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers.
TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk 'Relationship Marketing' and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.Read more >
Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war.
So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on. Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent.Read more >
Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM...
With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.
British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference).Read more >
TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign - Added Value Everywhere (A.V.E.).
The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional MarketingRead more >
We’ve been highly rated by our clients and have achieved 'Recommended Agency' status!
The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability.
The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR's website and rate us highly. A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery.Read more >
We’re so proud to announce we’ve been selected to be feature in the Sunday Times International Track 200.
The league ranks Britain's mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts. And we’re lucky to be featured in the 2015 edition.
The supplement will be out in July – so keep your eyes peeled.Read more >
We’ve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief - that everybody should be rewarded.
Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a 'free crown' in the form of origami instructions – using the print/paper medium to the max! Our rewards aren't exclusive to one lucky winner, or a prize for the few… they're for everyone.Read more >
The latest intelligence on the 100 biggest brands is hot of the press from The Grocer.
But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands. Here’s a nice summary of how this has affected some of those big brands:
· The average price of 41 of the 100 biggest brands has fallen in the past yearRead more >
Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK!
This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops.
The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop.Read more >
We asked our very in-the-know planning director Ben Fillery, what he thought was the hot marketing topic for 2015 – and why this will have the most impact on the industry.
What trend do you see having the most impact on the industry in the coming year?
Omni-channel marketing. It’s the seamless experience a consumer gets from both a physical and digital channel. According to MIT’s report ‘Beyond the checkout Cart” more than 80% of store shoppers check prices online. Consumers are going from screen to store and store to screen throughout the shopper journey process. The shopper journey is no longer linear from trigger, consideration, review, purchase and evaluation, consumers will move between each decision point of the shopper journey until they are ready to make that all important purchase.Read more >
We’re thrilled to announce that our already award-winning B2B campaign has scooped yet another award - this time it’s for a DRUM Marketing Award– B2B Strategy category!
For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award so far).Read more >
“Profit is the bi product of amazing customer experience”
- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.
We took away not only these words of wisdom plus many more golden nuggets which can really impact the customer experience, and how the big brands are using data most efficiently to target them and serve the right message and/or product to the right person at the right time (something we know all about).Read more >
For one week only we’ll be supporting Comic Relief by covering our brand in Red Noses. How does it work?
Well, the more people get Nosey about us, the Nosier we get! You’ll have noticed we’ve already Red Nosed our website, social media and presentations, and our office and staff are next! We’re also hosting a Comic Relief fancy dress party on Red Nose Day – this Friday 13 March.
Of course, we’ll be donating too and if you’d like to join us in our support you can head over to our donation page hereRead more >
Powerful video from Heart Transplant UK about Stacie who is on the waiting list for a heart transplant. This is a compelling video that pulls on the heart strings to convert more people to sign up as a donor which is a huge challenge for the charity as 9 out of 10 people support organ donation, only 3 out of 10 of us actually sign upRead more >
*Although we're pretty sure they've had a good ROI
As consumers back away from push marketing and traditional medias - content marketing continues to thrive. According to research by Altimeter, in 2014 only 26% of marketers invested in content distribution, although more than half believed they needed to. In the 2014 B2B Content Marketing Benchmarks report, 58% of B2B marketers plan to increase their content marketing budgets this year.
In fact many brands are becoming so focused on their content they've turned into full media houses, churning out content with a well oiled internal engine.Read more >
It's an easy crowd pleaser to put a popular celebrity into an ad but Liam Neeson, star of the Taken films, fits nicely into the revenge culture of Clash of Clans. Alongside an already very popular, humorous and irreverent tv campaign it's a proven recipe for Super Bowl success.
With our serious heads on though it does the job of showing off the product whilst Neeson brings the permission for the mostly male, jock audience to entertain the idea of mobile gaming.Read more >
Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such as Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.
Complexities of marketing streamlined
We expect a burst of new businesses aimed at helping marketing professionals simplify their work load. The breadth of channels, the volume of data and the expectation of real time responses will drive companies to look for simplifying solutions. According to Adobe Sixty-four percent of marketers expect their role to change in the next year and thirty three percent are confused over their role and responsibilities.
Merry Christmas everyone from TLC Marketing!
We asked some of our collegues to participate in a little quiz for your entertainment:
Rob Scott, Global Creative Director
Fantasy Christmas Dinner Guest
The Queen – then my parents wouldn’t have to leave the table to watch her speech.
Favourite Christmas TV Commercial
Mulberry Win Christmas – I love the insight about the competitive nature of gifting and the fact that it’s prepared to bite the middle class hand that feeds it ( though I suspect as many Mulberry bags are bought by those without parents who live in ‘The Old Vicarage’)
TLC Marketing are thrilled to announce their success at the ifs ProShare awards.
Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and acquisitions, corporate restructurings and IPOs.
Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.Read more >
TLC Marketing UK are delighted to annouce their latest addition to the team...
Andy Stanton has joined the London office as the UK Creative Director.
Andy has spent this career in London based BTL/Brand Activation agencies including roles as Creative Director at Grasshopper, The Big Kick, Toucan and now TLC.
A hands-on strategic thinking, conceptualising, drawing, writing, designing type of bloke, he has spent most of his working days striving to get the most creative and effective response out of every brief to avoid the sense of mind numbing guilt and self loathing that would ensue if he didn't.Read more >
Despite increasing consumer confidence we're seeing some stats which won't excite retailers this Christmas.
Only 1 in 20 consumers questioned by Shopper Centric will be spending more on Christmas if they have more cash available. So what does this tell us? Well that UK shoppers are still very cautious with their present buying, 44% sticking to a tight budget (rising to 60% for those who are lacking confidence in the economy).
Consumers will be looking for added value this holiday season. Yesterday the Metro newspaper gave a break down which supermarkets provide the best value per ingredient of a Christmas dinner (sprouts from Aldi if you were wondering).Read more >
Here at TLC we're all debating the next top Christmas gift/ toy for this year... and there's one buzzword we keep hearing - wearables.
According to Futuresource's new report the wearables market has seen strong growth in 2014 to date with worldwide shipments in Q3 totalling 12.6m units, up 39% from 9.8m in Q3 2013.
Futuresource expects full year wearables sales of 52m units across all wearables categories, up 32% year-on-year.
But this is a product category that over the last few years that has only seen early adopters, keen athletes and Google employees on board...but it's about to snowball into the mainstream in a big way - the question is when.Read more >
Digital technology is both marketing's friend and foe. It's evolving the advertising landscape at a dramatic pace.
With online streaming services like Spotify that allows you to avoid ads, with Sky Plus allowing you to fast forward ads into an indistinguishable blur, radio listening figures in decline, most marketers have invested heavily in social. And it's no surprise - teenagers today are a mobile-first generation, 44 percent of teenagers were smartphone users in 2013 (eMarketer), and that number is expected to increase to almost 75 percent over the next three years.Read more >
Here at TLC we've been working the graveyard shift hoping to be spooked by some creative campaigns ... and we've not found many! The US's influence on this calendar period hasn't reached many brands but instead the retailers. But are the brands missing a trick? Our creative team have compiled their top 3!
I noticed this in Tesco the other day. Krispy Kreme are doing a few things for Halloween this year, but the one that was most clearly advertised was the taste your fate promotion they're running. Essentially it's a special doughnut that they've launched. When you bite into the doughnut you find out if you have been 'tricked' with a fizzy lime filling or 'treated' with a chocolate truffle filling. The POS featured the line 'We dare you to taste your fate', which I thought was a nice way of egging people (especially kids) into having a go. I think this is a pretty fun idea, introducing a challenge element into the promotion rather than just getting something free.Read more >
"Neuromarketing" has been a buzz word for the last few years, particularly fuelled by Admap's hunger to get marketers to understand this science and bring it into our agencies. According to Thom Noble, founder of NeuroStrata we've now reached our 'dipping point' (according to him we're now ready to dip our toe in the water to test it out).
TLC Marketing had the pleasure of listening to Thom earlier this week at the Warc event in London. At the event he was joined on stage by Michael E Smith, VP at Nielsen Neuro. The discussion covered uses of fMRI, coding and EEG and how together these tools can build a picture of unconcious consumer reactions.Read more >
TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.
Both campaigns were developed in house, from the concepts to partners' recruitment down to creative execution.Read more >
A new Neurosense study "The Science of Good Service",commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:
Building trust with your consumers, being open and honest about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a taxi driver returning your lost property from the back of their cab.
This has been seen most recently in NatWest’s No tricks campaign “We're putting the brakes on unfair credit card deals and saying no to 0% credit cards. No card tricks with NatWest”.
Christmas 2014 is going to be big for online shopping. Bigger than ever before.
Last year online sales in December were up 18% YOY in the UK alone (source: IMRG Capgemini e-Retail Sales Index). And a survey by PayPal found that 88% of UK consumers were planning on purchasing Christmas gifts online. Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 75%.
So here are TLC’s top tips to prevent shopping basket abandonment this Christmas!Read more >
According to the 2nd Annual UK Mobile Path-to-Purchase Study by xAd and Telmetrics, up to 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
More and more, consumers are turning to mobile to meet their research needs and are becoming comfortable with these devices as a primary decision-making tool. This reality opens new opportunities for brands to reach consumers, drive in-store foot traffic and influence purchase.Read more >
As part of the TLC Trust initiative some of our hungriest staff went down to Summer in the Square yesterday lunch time to support our charity enterprise partner Munch in Marylebone.
Summer in the Square is hosted in Portman Square Gardens on Baker street five times a year and allows enterprises to set up camp selling all sorts of delicious treats, raising money for good causes and helping local businesses. Some of the most delicious cakes and goodies (the banana bread is legendary) come from an enterprise we support closely - Munch in Marylebone.Read more >
In the discount-saturated world we live and work in, TLC Marketing is launching a tongue-in-cheek campaign to highlight an alternative to price promoting.
The campaign for Added Value Everywhere begins in June 2014 and will run throughout the rest of the year – www.addvalueeverywhere.com
This faux anti brand-cruelty charity campaign aims to raise awareness as to the dangers of repeated price-cutting, product bundling and BOGOFs. It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.Read more >
Only just over 1 out of 2 people (53%) go to the cinema at least once every six months in the UK, the Deloitte Media Consumer Survey reveals.
At TLC we read with a lot of interest Deloitte’s 2014 Media Consumer Survey published this month. The really positive survey highlights the exceptional performances and outstanding use of technology that have propelled UK talent to many awards at the Oscars as well as numerous UK actors and actresses leading light on the silver screen.Read more >
Last week, TLC Marketing attended the DMA conference where the findings of the Customer Acquisition Barometer 2014 were launched - A new annual survey of marketers and consumers about acquisition practices produced by the DMA in partnership with McDowall. And we took away some intriguing insights!
52% of consumers knowingly shared their details in the last 12 months, in the interest of finding the latest products and services, getting the best deals and staying in touch with brands – consumers WANT to engage with brands, and the content and method of these interactions are key in building trusting relationships.Read more >
TLC Marketing is really proud to have been nominated by The Marylebone Project (www.madeinmarylebone.co.uk), our London Partner Charity, for the Partnership Award at the Westminster Community Awards 2014; an award that recognises the best example of a private sector organisation working with voluntary sector/community organisations.
Sharon Poon, Made in Marylebone Social Enterprise Manager, said: “TLC’s contribution has made a real difference in improving the services we provide for homeless women and with its expertise in marketing and design, the agency has helped create a brand recognisable by customers”.
“We are very pleased and grateful to be working with the lovely people at TLC!” she added.
The digital camera market has been on a dramatic decline over the last year with Future Source consulting estimating demand to have dropped by a huge 24%.
It's not surprising when we look around us and see the photographers of today. Everyone and anyone is a photographer, and the majority are using a smart phone. With smart phone penetration increasing (62.2% of Britons according to Our Mobile Planet by Google) this is a trend which isn’t looking to slow dwn.
The blurred line between digital cameras and smart phones is getting fainter, only last month Samsung decided to merge their camera and smart phone business units to encourage synergy.Read more >