Welcome to TLC UK
About the brand
Président is the number one FMCG brand in France (83% household penetration) but is seen by UK consumers as too premium for everyday consumption. They stand for great taste, superior quality and sheer indulgence.
Savour the moment with Président.
Busy ABC1 audience, over 45, working 9-5.
Brand awareness in the UK was excellent (67% higher than private label) but, conversion to purchase was an issue. They needed a promotion that convinced consumers at point of purchase and encouraged them to treat themselves more regularly with Président.Read more >
TLC Marketing Worldwide, one of the leading specialist marketing groups, and Oakley, Inc., a subsidiary of Italian company Luxottica, which designs, develops and manufactures sports performance equipment and lifestyle pieces have signed a memorandum of understanding (MOU) and entered into a strategic partnership to promote Oakley’s custom product range across 16 European countries.
Andrew Spratley, Group Partnership Director of TLC Marketing Worldwide said: “We are absolutely delighted to be working with an iconic and successful brand such as Oakley. This alliance perfectly combines TLC unique promotional expertise with Oakley’s e-commerce growth plan amongst their key target audience. TLC’s network of global brands will facilitate the mutual success of our partnership and we look forward to September for a full deployment of our joint efforts.”Read more >
In an increasingly hectic and busy world, we can often forget to make time for ourselves. TLC Marketing also know that customers want added value from brands*. As we are in the partnerships business we have combined these two findings, to create a high-value reward your brand can offer to incentivise customer engagement.
Introducing our exclusive Professional Hair Network. Made up of independent salons, small chains and professional hair stylists across the UK and Ireland. We are now able to offer their services as the latest self-indulgent reward for your customers. With the average value standing at anything from £25, this rich reward and its high perceived value, will certainly stand a cut above price led and discounting alternatives.Read more >
TLC Marketing are delighted to be working on an exciting promotional campaign alongside the launch of Virgin Media IMO Smartphones.
Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion) to release two smartphones, IMO Q and IMO S, and one mobile hotspot product in the UK. Virgin Media will be IMO’s exclusive network partner for launch.
Together with TLC Marketing, Virgin Media and IMO’s parent company, Verve Connect, will be rewarding the customers who purchase IMO S at launch with a digital tastecard worth £79.99. Customers can now simultaneously enjoy on-the-go connectivity and access 2-for-1 or 50% off in over 6,500 restaurants nationwide.Read more >
Back in April, The Evening Standard announced that fish and chips had taken the crown as the nation’s favourite takeaway. With 382 million portions of fish and chips consumed each year from 10,500 UK outlets, it’s no wonder the traditional dish is battering the competition.
Most chip lovers are motivated to buy fish and chips when socialising - whether it’s watching the football at home or having a drink with friends at the pub.
So what did we do at TLC Marketing? We took the emotional element of the customer purchase and wrapped it up as a TLC added value lifestyle reward. We’ve been busy building an exclusive network of fish and chip shops, able to offer a free portion as part of a promotional reward campaign.Read more >
After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI.Read more >
On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen's Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do?
Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market.Read more >
Harold and Joyce Grenville from Worthing enjoyed free taxidermy when their pet cat, Tabby passed away. The freebie was part of an incentive campaign run by a leading insurance company to encourage customers to choose their policy over competitor brands.
The insurance company ran the risqué campaign through global reward agency, TLC Marketing, who have been partnering household brands with their wide ranging network of partners, now including UK taxidermists for over 25 years. Once the campaign went live, within a few hours the promotional website crashed under the weight of pet owners with a desire for their furry friends to live on forever.Read more >
The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer.
Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here.Read more >
Spring time: the days get brighter, our winter shackles begin to shed and there are suddenly people are feeling a little happier about life in general; and why wouldn't they. Look at what events the UK has to offer this spring.
The London Marathon
Visitors: 38,000 runners, of which 4,535 participate from overseas with an average of 75,000 spectators lining the streets. In 2010 an estimated £27m was pumped into hotel bookings, food and drink by spectators alone. Don’t miss out on the action. Read how we helped EE capitalise on our nation's love of fitness by rewarding their customers with a free Fitbit.Read more >
2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost?
Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices.Read more >
TLC Marketing have announced their partnership with video-ondemand service Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns.
Customers will have access to over 1,200 films, “Our clients need to build a more comprehensive relationship with their customers by offering something which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it's a 2 for 1 card or credit for a film rental we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing.Read more >
Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging.
The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket. The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert.Read more >
Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be "super-mums" at home, a new survey has revealed.
The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals:
•Women are disillusioned with being viewed only as mothersRead more >
Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage.
Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness.Read more >
We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine.
Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind.
Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure.Read more >
TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg's Italy.
The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product.
Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing - so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward.Read more >
Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.
Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means.
The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’Read more >
E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product.
From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period.
This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ - adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader.Read more >
Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK.
Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.Read more >
TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.
The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.
Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.Read more >
Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers.
TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk 'Relationship Marketing' and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.Read more >
Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign...(as well as the bumps and grazes that come with it)
TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.
Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.
Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.Read more >
Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK.
Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer.
Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs.Read more >
Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances.
Rather than a purely cashback promotion, leading home appliances supplier Bosch is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance.
The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away.Read more >
We’ve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief - that everybody should be rewarded.
Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a 'free crown' in the form of origami instructions – using the print/paper medium to the max! Our rewards aren't exclusive to one lucky winner, or a prize for the few… they're for everyone.Read more >
Our award-winning B2B campaign is up for even more awards - this time it’s for an IPM Award – B2B promotion-sales incentive category!
For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far).Read more >
Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university.
It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.*Read more >
TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.
TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio. More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms. We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”Read more >
“Profit is the bi product of amazing customer experience”
- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.
We took away not only these words of wisdom plus many more golden nuggets which can really impact the customer experience, and how the big brands are using data most efficiently to target them and serve the right message and/or product to the right person at the right time (something we know all about).Read more >
Continental reward tyre-d customers with a FREE luxury hotel night stay, as part of their new road trip campaign
TLC Marketing UK is giving every Continental customer a chance to experience just how fun driving can be by rewarding its drivers with a free night’s stay for two at some of Britain’s most luxurious hotels
Continental customers will be able to choose from a free night’s stay at more than 200 hotels across the UK and Ireland, such as the Malmaision, Hotel Du Vin and Bespoke chains, when they purchase tyres at a participating retailer. The brand has also celebrated the nation’s love of the open road with a guide to the 12 most breathtaking and challenging roads across UK and Ireland for Continental customers to road test.Read more >
For one week only we’ll be supporting Comic Relief by covering our brand in Red Noses. How does it work?
Well, the more people get Nosey about us, the Nosier we get! You’ll have noticed we’ve already Red Nosed our website, social media and presentations, and our office and staff are next! We’re also hosting a Comic Relief fancy dress party on Red Nose Day – this Friday 13 March.
Of course, we’ll be donating too and if you’d like to join us in our support you can head over to our donation page hereRead more >
Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.
Olivier Robert-Murphy, Universal Music’s Global Head of New Business said: “We’re delighted to formalise this partnership; it complements our own dynamic new business function and gives us access to existing brand relationships, allowing our artists and their music to reach even more consumers.”Read more >
In 2003, innovation experts at Robert Bosch in Germany released the IXO, the world’s first and smallest cordless screwdriver powered by lithium-ion technology. It has since become the most sold power tool around the globe – selling over 10 million units to date.
To celebrate the 10 millionth unit sold Bosch are rewarding all customers who purchase the IXO screwdriver throughout August and September two free main courses at PizzaExpress.
And that’s not all, to celebrate big, three lucky customers will win a 7 night luxury trip for two the breathtakingly beautiful Maldives! Customers will be automatically entered into the prize draw when they claim their free PizzaExpress voucher.Read more >
As we are enjoying a great summer of sports, from the World Cup to the Commonwealth Games, at TLC we felt there was no better time to announce the creation of a new division specializing in Sport marketing.
The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Just last week, Marketing Week reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.Read more >
Christmas 2014 is going to be big for online shopping. Bigger than ever before.
Last year online sales in December were up 18% YOY in the UK alone (source: IMRG Capgemini e-Retail Sales Index). And a survey by PayPal found that 88% of UK consumers were planning on purchasing Christmas gifts online. Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 75%.
So here are TLC’s top tips to prevent shopping basket abandonment this Christmas!Read more >
Sony has launched three UK-wide shopper promotions powered by TLC Marketing to share their football and summer enthusiasm with their consumers.
The global manufacturer of audio and video products capitalised on its sponsorship of the event this year in Brazil and wanted all its customers to get in the spirit of this summer filled with international football.
In partnership with Carphone Warehouse, customers purchasing a 4G Sony phone or tablet on pay monthly will be rewarded with a free 2014 World Cup Brazil Official Match Ball replica and a free retro football shirt.Read more >
The latest EE online campaign, powered by TLC, offered customers a free European flight with each purchase of a 4GEE price plan made via EE’s website of either a Samsung Galaxy S5, HTC One (M8) or Sony Xperia Z2 smartphone between March 26th and April 10th.
Customers could choose from the following destinations: Amsterdam, Barcelona, Berlin, Brussels, Madrid, Milan, Munich, Nice, Paris, Prague, Rome or Vienna.
The campaign was promoted via the EE website only and offered a purely digital customer journey through a dedicated promotional micro-site.Read more >
The new Thirst Pockets on pack promotion offers shoppers the chance to win a brand new kitchen up to the value of £10,000.
According to a survey conducted by Zopa last year (http://ow.ly/wPhgd), almost three quarters of two-person households (74%) and an astounding 91% of four-person households want to improve their home!
And it’s all about the kitchen, as it accounts for 24% of wished for home improvements - the single largest item.
Only just over 1 out of 2 people (53%) go to the cinema at least once every six months in the UK, the Deloitte Media Consumer Survey reveals.
At TLC we read with a lot of interest Deloitte’s 2014 Media Consumer Survey published this month. The really positive survey highlights the exceptional performances and outstanding use of technology that have propelled UK talent to many awards at the Oscars as well as numerous UK actors and actresses leading light on the silver screen.Read more >
Spoil your consumers with a reward that gives them a choice of over 30,000 great products.
At TLC, we believe that nothing feels better than freedom, so we are really happy to announce a new partnership that will let consumers choose the reward they want!
Thanks to our new partner, Argos for Business, TLC Marketing will offer your brand great creative campaigns while letting your consumers pick the reward of their dreams! Shopping for great rewards has never been easier with our new partnerArgos for Business.Read more >
TLC Marketing is happy to welcome a new exclusive partner - Molly Maid!
MOLLY MAID is one of the world's largest professional home cleaning services carrying out 2 million home cleans every year worldwide; And we are delighted to say that it is the first time MOLLY MAID has partnered with an “everyone wins” promotion agency such as TLC.
At TLC, we are persistently creating innovative rewards, and we know that sometimes what your customers really want is a little help in their everyday life.Read more >
TLC Marketing and Hello Fresh have partnered to create new customer rewards providing all the ingredients companies need to improve sales.
The new partnership will combine the impact of the revolutionary Hello Fresh service and TLC Marketing’s expertise in building acquisition and retention campaigns.
“Our clients need to build a more comprehensive relationship with their customers offering something that earns their brand the emotional engagement everyone is seeking, without the cost to their brand equity” says Andrew Spratley Commercial Director at TLC Marketing.Read more >
TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are launching a new campaign bringing together Panasonic and the national trust.
This campaign marks the start of a fantastic partnership which sees two well known brands come together to offer customers a unique opportunity to create special memories.
Panasonic are rewarding every customer who purchase a new Lumix FZ200 or FZ72 camera with a complimentary membership to the National Trust for 12 months; inviting them to discover hundreds of places and capture every stunning detail with their new camera.Read more >
TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are entering the world of premiums. Premiums will be an innovative, dynamic sourcing and development service, specialising in the creation and manufacture of bespoke items.
TLC Marketing will provide expertise in a wide range of product development from ceramics and bags to mass plastic injection and electronics. The development of this new service will allow TLC Marketing to provide a comprehensive portfolio of reward options, from premiums to lifestyle rewards.Read more >
Beko the UK’s best-selling home appliance brand & proud home appliance partner of the FA Cup are promoting home cooking made easy with a fantastic reward from TLC Marketing: a free Hello Fresh box.
Beko are rewarding customers who purchases a new HII64400AT induction hob with a free Hello Fresh box providing them with all the ingredients for tasty and healthy meals and making their home cooking easy.
Customers will be able to choose between two Hello Fresh Boxes – a 3 meal box for 4 people or a 5 meal box for two people. This promotion, available throughAppliances Online, has a high value reward which will appeal to people who love to cook.Read more >