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 Archive

Supporting those who need it most at Christmas

The TLC Trust

After renovating a children’s care centre in the hot sun of Johannesburg, it’s time for the TLC Trust to help those closer to home, who are sleeping rough on the cold streets of London.

There are 8,000 homeless people in the capital and with so many people facing Christmas on the streets, we just had to do something. 

Working with The Spitalfields Crypt Trust, we’ve created an office collection box, where the generous TLC staff have been donating clothes and toiletries. We want each item to feel like a genuine gift, which is why we’ve enlisted our very own office ‘elves’ to help wrap up each item in christmassy paper and ribbon.

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There's a new superhero in town

Super-con Barclays

The first banking superhero has landed. In the build up to Christmas, also known as the month of sheer online shopping panic, Barclays have introduced a new champion to help keep us safe from virtual crooks. Newly launched and aptly named ‘Super-con’ is here to fight online crime and help keep your money safe.

No doubt you have spotted the TV ad by now, where Super-con is positioned as the must have Christmas toy. Forget the Batmobile of ’89, Barbie dolls of ’93 or the Furby’s of ’98, in 2017 every kid wants a Super-con figurine under the tree.  However all is not as it seems. The site is a scam set up to steal your account details with no intention of sending the toy to you. Highlighting the fact that unfortunately, tricks like this are more common than you may think. In fact online crimes now account for half of all crime reported in the UK.

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Vodafone disrupts the broadband market

Vodafone

Vodafone are a global telecoms giant, however, are a challenger in the UK broadband market. They face tough competition from the ‘Big Four’ Internet Service Providers (ISP) who collaboratively own 95% of the market. 

The Challenge

With consumers becoming increasingly savvy, price alone is not going to win the battle, so what could Vodafone offer to make themselves more appealing to consumers against other ISP’s?

There is usually little differentiation between the added extras that ISP’s offer to consumers. Rewards usually centre on cashback or package add-ons such as mobile data boosts or access to added channels. This cluttered environment is highly confusing for consumers who face message overload, leading to a ‘choice coma’. 

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Filippo Berio celebrates its 150th birthday with ‘Shake to Win’ game

Filippo Berio Shake to Win

2017 is a special year for the best-selling, branded olive oil. In business for 150 years, naturally Filippo Berio wanted to celebrate their birthday in style. The campaign centred around winning a trip to the birthplace of Filippo Berio, Lucca, Tuscany and involved customers shaking a virtual tree to make the olives fall, before choosing one olive to reveal if they had won a prize or not. There were over 2,000 other prizes to be won.

Other prizes included magnums of prosecco, Vietri ceramics, Filippo Berio recipe books, oil and vinegar sets and Lavazza coffee machines. 

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Clare Warwick and Sophie Hockridge selected as IPM 30 under 30 finalists

30 under 30

Two of TLC Marketing’s ‘emerging talents’ have been welcomed to join the prestigious Institute of Promotional Marketing (IPM) 30 under 30 programme, which recognises up and coming talent in the industry.

Account Manager, Clare Warwick, and  Strategy Support Manager, Sophie Hockridge, will now have the chance to take part in a range of activities that are said to “enhance their capabilities” as well as equip them with new skills and knowledge that can be shared with the company and colleagues. They were both officially welcomed yesterday, 14th of December 2017, at The Arch in Marble Arch along with the other 28 candidates.

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