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 Archive

Part II DMA presents Customer Engagement: Travel with Mike Brinn and Rob Scott

DMA presents Customer Engagement; Travel with Mike Brinn and Rob Scott

Last month Mike Brinn, Global Loyalty Director and Rob Scott, Group Creative Director were invited to share their experience on how to build a successful loyalty scheme by driving true customer engagement. Here is what we learnt from the session.

“You need your customers more than they need you” isn’t a phrase uncommonly heard in the loyalty industry. It’s the customer centric approach we have been practicing for years and it’s never been more important as it is today. We live in challenging economic times that have forced consumers to be more considered with their spending. So how do you drive customer loyalty in a market demanding value for money?

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TLC partners with Design My Night to discover the ins of dining out

Restaurants

After an amazing 1,000 respondents to our last piece of research, TLC wants to dig deeper into the minds of consumers. 

The restaurant industry is a lucrative trade. With so many options available to us from breakfast to brunch to Mexican to Chinese, we're certainly spoilt for choice when deciding where to eat. With a wide array of options available to the public, there's rumours that restaurants are struggling to compete.

We've partnered with Design My Night, the innovative website that plans and books tailored nights out, to bring to you our Dining Out Survey. With many questions we want answering, we need your help.

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Award winning Copywriter wanted

Job Opportunity at TLC Marketing

If you’re an Award winning writer, drop us a note.

Hi, I’m Dave, a talented Art Director (so my CD tells me) with three years agency experience. I work at TLC Marketing, The IPM’s Agency of the Year 2017.

I’ve been involved in many award-winning campaigns at TLC, but I’m now looking to raise my game. I’m hoping to find a writer to challenge and better my thinking (and spellings). In turn, I’ll try to reciprocate with a strong visual wit, a keen attention to detail, an enthusiasm for creating exciting work… and the occasional cup of tea. 

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Free fuelback when you book with P&O Ferries

P&O Ferries free fuel promotion

Immediate Release

This week, P&O Ferries embark on an added value campaign which will provide customers with a unique offer which is a first for the company.

Customers will be able to claim £15 of fuel back when they book a P&O ferry from Dover to Calais or Cairnryan to Larne/Larne to Cairnryan. 

P&O Ferries understand this is a challenging time for consumers, fuel is expensive and with the majority of customers boarding with their vehicle, it made sense to offer customers something relevant that they could all benefit from. 

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Eat. Sleep. Rent. Repeat.

London

Our recent study of 1,000 home movers shows that just under half of Londoners are living in rented accommodation, which is estimated to swallow up more than half of their salary.  

The survey, conducted by our PR and Marketing team, found that 48% of the capitals city-goers are still renting, with the majority living in shared accommodation. This includes 6% who still live with their parents and contribute to bills. London’s renting figures are a stark contrast compared to the rest of the UK, where only 38% of those outside the capital are renting alone, in shared accommodation or contributing to bills whilst living with parents.

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TV licence not important to home movers

TV

Section 363 of the Communications Act 2003 states that without a TV licence, it is against the law to watch or record any live TV programmes as they’re being shown on a television. So, why does it sit so low on the priority list for home movers?

Our recent survey of 1,000 people found that despite the threat of a heavy fine, the purchase of a TV licence for their new household ranked below buying new furniture, a fridge or a dishwasher. Surprisingly, the most important purchase for a new home is the internet, which came above insurance in second place.

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London universities still top choice despite looming debts

University

Recent findings show that London is the most sort after location for university studies, despite the city being the fifth most expensive place in the world to be a student. 

Our study of 1,000 people found that 33% of students had relocated to London, for university, as part of their last house move. They chose the expensive capital instead of venturing elsewhere in the UK, despite the cost of living and house prices being the most important considerations pre move.

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