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 Archive

Just Giving’s Danny Denhard on how social media is changing

Social Media

Another day, another inspirational talk. Yesterday, TLC Marketing were lucky enough to sit in the crowd as Mr Denhard, Marketing  Director at Just Giving, delivered an insightful (and also incredibly funny) presentation titled ‘Spray and Pray Marketing’.

With $4.5 billion raised for good causes and a 22 million strong community, the Just Giving audience is huge.

Here are just some of the insights that Danny shared with us. 

Social media gives us “dopamine kick”

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Home movers, have your say…

House

Have you ever moved house before? If you have, then we need your help. Whether you've taken the plunge and moved into university halls, started the next chapter of your life with a partner or relocated your growing family into a bigger house, we want to know about your experience. 

While working on a client brief, we found many of us in the office have very different wants and needs when moving home, which inspired us to go one step further and conduct our own research. With the average Brit said to move eight times* in their life, TLC created the Home Movers Survey to discover the ins and outs of what it’s like to move in today’s world. With house prices continually rising, what drives the public to move today? Would people rather move into a new home with a friendly neighbourhood or good local Wi-Fi speeds?  

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Part I: DMA presents customer engagement in travel

DMA Customer Engagement Travel

It’s no secret, there is a real opportunity for brands and agencies to get holiday-goers really excited for their trip. Equally, there is also a lot of opportunity to get things wrong. Stakes and customer expectations are high so even the slightest damper of spirits can quickly escalate into an aggressively typing or verbal rant.

The DMA and Foresight Factory carried out some consumer research into what makes good customer engagement, by speaking to consumers themselves. The base was 2,009 online respondents in Britain aged 16 and over. Here’s what they found.

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The Local Business Network: celebrating community spirit and local trade

Local Business Network

The Local Business Network has been created to encourage shoppers to stay local. Open exclusively to independent stores and small chains, businesses such as local florists, bakeries and dry cleaners are being hand-picked to join. Our Partnerships and Content team have been reaching out to the best in each town and your company could be next. 

We understand that independent businesses are at the heart of the community, so promoting shoppers to spend their money locally, at these companies, will see small businesses prosper.

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Fire round discussion with CX leaders of Shell and Ladbrokes Coral

CX with Shell and Ladbrokes Coral

This week we visited Technology for Marketing in London’s Olympia. A conference hall filled with the latest, greatest, and some not so great technology all designed to help make our lives as marketers that bit easier. 

In between the stands were insightful, and again some not so insightful, Keynote speakers. One we found particularly interesting was a panel discussion with CX leaders, Mark Harrison, Customer Excellence Manager for Shell and Kristof Fahy, Chief Customer Officer for Ladbrokes Coral. The panel was chaired by David Hicks, CEO of TribeCX.

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