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 Archive

eBook: 8 ways to increase your engagement with Mums

Mums eBook

Mums are the gatekeepers to the products and services the rest of the family use, so winning their approval is critical in becoming a household brand. Our new research explores how brands can better understand the individual behind the ‘Mum’ and produce better, more targeted communication that resonates with this audience. 

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Revealed: what millennials want from a fashion loyalty scheme

Fashion Retailers

Fashion retailers targeting millennials operate in a competitive and challenging trading environment. TLC Marketing decided to step in and uncover the retention challenges brands are currently facing, with a fashion loyalty survey of 100 UK millennials, investigating what it is that motivates them to stick with a fashion brand.

Millennials see fashion as an opportunity to express their individuality and personality. Understanding them in this way allows marketers to plan communications and loyalty schemes more appropriately – making the relationship a personal and unique one that fits into their lifestyle.
The industry is currently full of designer collaborations, discounts and promotional codes but there is a desire from millennials for emotional added value which will lead to an increase in spend and brand loyalty.

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Savour the moment with Président Cheese

Savour the moment with President Cheese

About the brand

Président is the number one FMCG brand in France (83% household penetration) but is seen by UK consumers as too premium for everyday consumption. They stand for great taste, superior quality and sheer indulgence.

The campaign

Savour the moment with Président.

The audience

Busy ABC1 audience, over 45, working 9-5.

The brief 

Brand awareness in the UK was excellent (67% higher than private label) but, conversion to purchase was an issue. They needed a promotion that convinced consumers at point of purchase and encouraged them to treat themselves more regularly with Président.  

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Relish Rewards. Celebrating one year

Celebrating Relish Rewards, one year on.

Last year Pallas Foods, together with TLC Marketing launched their first ever loyalty scheme in Ireland. Relish Rewards promised unrivalled added value to customers in a very competitive market. The objectives of the programme was to increase market share, make customers feel rewarded for their loyalty and disrupt the market by being the first b2b loyalty programme in Ireland. 

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