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 Archive

What is the Promotions Intelligence Index?

What is The Promotions Intelligence Index?

The Promotions Intelligence Index (Pii) is an exclusive collection of data taken from over 4,600 global sales promotions. Owned by TLC Marketing, it is constantly evolving and providing new insights that help us consult clients on what their customers really want.

What does Pii do?

•Pii allows us to be much more consultative with our clients as we propose concepts and creative backed up by real consumer data

•Helps our clients manage the risk of their campaigns by analysing the many variables effecting reward redemptions

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GAA says go raibh malt agat to its members with brand new loyalty program

GAA says go raibh malt agat to its members with brand new loyalty program

Global loyalty agency, TLC Marketing, is helping the Gaelic Athletic Association (GAA) facilitate a brand new loyalty scheme. Go raibh malt agat (grma) means thank you in Gaelic, and that’s exactly what they aim to do. 

For all the early mornings, late nights and the hundreds of miles travelled the GAA recognises that members are at the heart of the organisation and therefore an innovative reward program was essential to reward behaviour and continuous support from members. 

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Five Rules to a Successful Loyalty Scheme

Five Rules to a successful Loyalty Scheme

Download your free eBook, Five Rules to Running a Successful Loyalty Scheme, by our Global Loyalty Director, Mike Brinn.

Click here to download

What you will learn:

  • Insight from customers on what they say a successful scheme delivers to get them engaged
  • The importance of having a solid creative concept
  • How to make your loyalty scheme relevant in your customers lives
  • How to avoid becoming a discount scheme
  • How to deepen your relationship with your customers
  • How to defeat resistance from your IT department

DOWNLOAD NOW

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Parrot held in creative ransom

Parrot held in creative ransom

100 ceramic parrots and 100 ceramic fish intended for a Ted Baker store design were mistakenly sent to our Swansea office, bizarrely addressed to one of our Customer Relations Agents. We kindly sent them back, but took the liberty of holding one Polly hostage in an attempt to extract a marketing brief out of the retail giant.

A creative ransom note was designed and sent to Ted Baker's Global Communications Director and the Senior Store Designer, who was responsible for the rogue parcel. 

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