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 Archive

FMCG: putting the personal back into personal care

FMCG: putting the personal back into personal care

The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand. 

Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…” 

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing gets a 1 star accreditation from Best Companies

TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves. 

Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”  

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Bupa retention campaign shortlisted for a CIM Marketing Excellence Award

Bupa customer retention campaign shortlisted for a Chartered Institute of Marketing, Marketing Excellence Award 2016

We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue. 

The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry.

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Millennials: a marketing nightmare or dream come true?

Five truths about Millennials

We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.

 

Not all Millennials are the same

From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.

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