Welcome to TLC UK

  • Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

    Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

  • TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

    TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

  • TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200

    TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200 2016

 Archive

TLC Marketing creates a healthy partnership with leading workout wearable brands

TLC creates a healthy partnership with workout wearable brands

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Campaign for Added Value Everywhere scoops a COMMENDATION award in The DRUM Marketing Awards

TLC lands commendation award at The DRUM Marketing Awards

We’re thrilled to announce that our already award-winning B2B campaign has scooped yet another award - this time it’s for a DRUM Marketing Award– B2B Strategy category!

For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award so far).

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Marketing trend report 2015: the omnichannel experience

Trend report the omnichannel experience

We asked our very in-the-know planning director Ben Fillery, what he thought was the hot marketing topic for 2015 – and why this will have the most impact on the industry.

 

What trend do you see having the most impact on the industry in the coming year?

Omni-channel marketing.   It’s the seamless experience a consumer gets from both a physical and digital channel. According to MIT’s report ‘Beyond the checkout Cart” more than 80% of store shoppers check prices online. Consumers are going from screen to store and store to screen throughout the shopper journey process. The shopper journey is no longer linear from trigger, consideration, review, purchase and evaluation, consumers will move between each decision point of the shopper journey until they are ready to make that all important purchase.

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Back to school? Say ‘no’ to discounts and price cutting

Back To School; Say ‘no’ to discounts and price cutting and yes to rewards

Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up  for school and university.

It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.*

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Mobile leads desktop in UK

Mobile overtakes desktop in the UK

Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK!

This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops.

The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop.

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Grocer reveals top 100 brands

Grocer reveals top 100 FMCG brands

The latest intelligence on the 100 biggest brands is hot of the press from The Grocer.

But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands.  Here’s a nice summary of how this has affected some of those big brands:

·         The average price of 41 of the 100 biggest brands has fallen in the past year

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Campaign for Added Value Everywhere is shortlisted for an IPM Award

TLC Marketing B2B campaign is shortlisted for an IPM Award

Our award-winning B2B campaign is up for even more awards - this time it’s for an IPM Award – B2B promotion-sales incentive category!

For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far).

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We treat everyone like royalty

Marketing Week ad - Royal baby origami crown

We’ve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief - that everybody should be rewarded.

Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a 'free crown' in the form of origami instructions – using the print/paper medium to the max!  Our rewards aren't exclusive to one lucky winner, or a prize for the few… they're for everyone.

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TLC lands spot in the Sunday Times International Track 200

TLC lands the Sunday Times International Track 200 list

We’re so proud to announce we’ve been selected to be feature in the Sunday Times International Track 200.

The league ranks Britain's mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts.  And we’re lucky to be featured in  the 2015 edition.

The supplement will be out in July – so keep your eyes peeled.

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Second is the best: TLC is crowned number 2 in The DRUM’s Independent Agency Census Elite poll

TLC takes the top spot in The DRUM’s Independent Agency Census Elite

We are super excited to announce that TLC has been crowned #2 in The Drum’s 2015 Independent Agency Census - Elite 100+ staff.

The Drum’s Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories.

 

It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients - here’s to more success in 2015! 

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We’re a ‘Recommended Agency’ thanks to our clients and the RAR!

TLC is a London ‘recommended agency’ thanks to marketing consultancy RAR!

We’ve been highly rated by our clients and have achieved 'Recommended Agency' status!

The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability.

The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR's website and rate us highly.  A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery.

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