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  • Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

    Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion

  • TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

    TLC Marketing winners of a Queen's Award for Enterprise in International Trade 2015

  • TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200

    TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200 2016

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Our top predictions for Marketing in 2015

TLC Marketing's agency predictions for trends in 2015

Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such as Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.

Complexities of marketing streamlined
We expect a burst of new businesses aimed at helping marketing professionals simplify their work load. The breadth of channels, the volume of data and the expectation of real time responses will drive companies to look for simplifying solutions. According to Adobe Sixty-four percent of marketers expect their role to change in the next year and thirty three percent are confused over their role and responsibilities.

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