Welcome to TLC New Zealand

  • Vodafone fantastic fridays consumer incentive campaign

    Vodafone and TLC Marketing create that fantastic Friday feeling for customers across New Zealand

  • TLC in partnership with wearables

    Get a healthy return on your next promotion. TLC Marketing working with wearables.

  • Access over 60% of the world's music

    TLC Marketing partners with Universal Music Group

 Our work

TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review Mike Scalera

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

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TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Vodafone creates that Fantastic Friday feeling for customers across New Zealand

Vodafone fantastic fridays consumer incentive campaign

Vodafone customers across New Zealand won’t have to wait all week for that Friday feeling. Vodafone is rewarding its customers with a 2 for 1 movie deal that works every day of the week.

It’s called Fantastic Fridays because, well, Fridays are fantastic – when they arrive. But the most fantastic thing about these “Fridays” is that they happen every day.

Eligible Vodafone customers will have access to a suite of movie offers including the main event: two movie vouchers for the price of one.
Two for one movies is powered by global agency TLC Marketing. The campaign is amplified by an online website where Vodafone customers can redeem movie rewards for use at any Hoyts, Reading and Independent cinemas across New Zealand, covering over 30 locations.

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Why are we still focusing on price?

TLC Marketing Added value everywhere

In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;

  • #STOPBRANDCRUELTY
  • Say ‘NO’ to discounts
  • Price Cutting Kills Brands
  • Say ‘YES’ to adding value
  • Brand abuse is a crime

The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs.  It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.

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Kids go free to sports lessons with TLC Marketing

Arnotts and TLC marketing consumer reward promotion

Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.

TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ.

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TLC Marketing wins two MediaStar Awards

MediaStar Awards 2015 TLC Marketing

TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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Award winning campaigns

Award winning campaigns

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

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