Welcome to TLC New Zealand

  • Vodafone fantastic fridays consumer incentive campaign

    Vodafone and TLC Marketing create that fantastic Friday feeling for customers across New Zealand

  • TLC in partnership with wearables

    Get a healthy return on your next promotion. TLC Marketing working with wearables.

  • Access over 60% of the world's music

    TLC Marketing partners with Universal Music Group

 Our thinking

TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review Mike Scalera

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

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TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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Rewarding Every Customer With The Gold

reward customers with golf

With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximise their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how. 

The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.

During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.

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TLC's healthy partnership with wearables

Wearable technology

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.


TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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TLC Marketing grows digital team with major industry hire

Major Steadman

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.

After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.

He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.

“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.

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The Forgotten Market

The forgotten demographic in marketing

With so much hype surrounding new technologies such as wearable’s and so much focus on targeting Millennials it seems as though one of the most lucrative markets is being forgotten, and if remembered, they are regularly misunderstood. 

An Australian market survey* found that those whose age lies within the bracket of 45-69 are making the most of their peaking disposable incomes and concentrating on enjoying themselves. Their pressures and stresses of work and family have faded and they are seeking out new experiences and making the most of this time of their lives.  

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Is your marketing geographically and time relevant?

Award winning reward campaigns from TLC Marketing

What exactly is Proximity marketing? Proximity marketing, Hyperlocal marketing and geotracking are all technologies which enable marketers to be geographically and time relevant with their marketing efforts. It is the use of a variety of technologies that allow messages to be sent to customers’ devices (even their Wearables) when they are in close proximity to a retailer or potential sale, and TLC is jumping on board!

Low Energy Bluetooth (BLE) and Near Field Communication (NFC) are two examples TLC Marketing Worldwide are excited to offer in conjunction with our expertise in consumer incentive campaigns. Near Field Communication is the technology used when you pay by touching your credit card on an enabled payment point. An NFC enabled phone can read a NFC chip on a product and launch content. 

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The customer experience game is changing

customer experience game is changing

With constant innovations in technology, new revelations in big-data, changes in consumer sentiment and market conditions, the way customers experience products and services is constantly changing.

Seen as a competitive differentiator, many will look at ‘the customer experience’ as a one-time event such as when a customer is in-store or is interacting online, but the reality is that the  customer experience is essentially everything to do with how customers engage with not only products and services, but the brand. It encompasses all interactions, so how is it changing? 

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What would convince you to choose one soft drink over another?

Soft Drinks Market in Australia

Did you know that soft drinks are the highest FMCG category for impulse purchases?  Almost 60% of shoppers decide on which soft drink or beer to buy when they are in store.* How can soft drink  brands stand out at the point of purchase and convince shoppers to choose them over the competition? Are consumers more inclined to choose the cheapest, the most recognised, or the brand offering a promotion or reward?

Yes, some consumers will choose the cheapest, however in the long run consumer engagement in a FMCG is not gained by offering a two week price cut or solely by a traditional ad campaign. It is strategies that engage customers, create emotional responses and relevance and connection that encourage customers to talk about them, recommend them or search for them on social media.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Is Hyper Personalization the Future?

Hyper Personalisation consumer incentives

Hyper Personalization seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualized information about their customers.  

Hyper Personalization has been defined as the use of data to provide more personalized and targeted products, services, and content.* Marketers would now have the ability to create more meaningful connections with their customers, and drive customer loyalty through a type of customization that was previously considered impossible. 

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Our top marketing predictions in 2015

Top marketing predictions for 2015

Technology continuing to drive change

We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such a Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.

 

Complexities of marketing streamlined

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Why are we still focusing on price?

TLC Marketing Added value everywhere

In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;

  • #STOPBRANDCRUELTY
  • Say ‘NO’ to discounts
  • Price Cutting Kills Brands
  • Say ‘YES’ to adding value
  • Brand abuse is a crime

The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs.  It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.

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TLC Marketing are delighted to announce their award at the Ifs ProShare Awards

ProShare Awards acknowledge TLC Marketing

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.  

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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TLC Marketing wins two MediaStar Awards

MediaStar Awards 2015 TLC Marketing

TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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Award winning campaigns

Award winning campaigns

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

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The power of emotion

Award winning reward campaigns from TLC Marketing

It has been welcomed with open arms and labeled by some as ‘a whole load of fluff’. Whatever your opinion on the research technique of Neuromarketing, the findings are interesting.

Neuromarketing uses neuroscience techniques to try and understand the reasons behind why consumers buy what they buy. It can provide access into consumers’ unconscious minds to discover why they may choose one brand over another. Why they may choose the competition over you.

The research has shown that often, consumers are not making rational decisions, they are making purchase decisions based on their heart, their feelings and their emotions in regards to a brand.*

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How to make memorable brand experiences

Award winning reward campaigns from TLC Marketing

A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:

 

Honest service

Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.

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Our top tips to reduce basket abandonment this Christmas

TLC marketing customer rewards promotional agency

Christmas 2014 is going to be big for online shopping. Bigger than ever before. Last year online sales in December were up 12% year on year in Australia*.

Last year a survey by SmartCompany found that 65% of AU consumers were planning on purchasing Christmas gifts online.** Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 74%***

Globally approximately $US4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers***

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TLC Marketing opens a new division, TLC Sport

TLC marketing customer rewards promotional agency

TLC Marketing launches a new global division that extends its offer of expertise to Sport marketing including new rewards and event sponsorships.

While enjoying a great winter of sports, from the World Cup to the Commonwealth Games, at TLC Marketing we felt there was no better time to announce the creation of a new division specializing in Sport marketing.

The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Consumers want to feel emotionally connected to their brands, and the values and passion that Sports generates are the perfect alternative to non-conventional communication.

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Imagine if every cereal box came with a free sports session…

Award winning reward campaigns from TLC Marketing

That’s exactly what the team at TLC Marketing are proposing to some of our biggest brands in New Zealand.

TLC Marketing has scoured the entire country creating partnerships with some of the best sport session providers. With only six out of 10 children aged between five and 14 years participate in sport outside of school, (source: The Australian Bureau of Statistics) TLC Marketing feel this is where brands can step and in and help influence a change in lifestyles by offering fun sports sessions.

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TLC Marketing's snapshot on digital camera polarisation

Award winning reward campaigns from TLC Marketing

The digital camera market has been on a dramatic decline over the last year with Future Source consulting estimating demand to have dropped by a huge 24%.

It's not surprising when we look around us and see the photographers of today. Everyone and anyone is a photographer, and the majority are using a smart phone. With smart phone penetration increasing ( 62.2% of Britons according to Our Mobile Planet by Google) this is a trend which isn’t looking to slow down.

The blurred line between digital cameras and smart phones is getting fainter, only last month Samsung decided to merge their camera and smart phone business units to encourage synergy. 

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TLC Marketing is proud to launch TLC Trust

TLC marketing customer rewards promotional agency

TLC Marketing is extremely proud to launch TLC Trust, a global initiative focused on giving back locally, in the communities we work in. Through TLC Trust, each of our offices will be partnering with a local social project or charity to offer our skills/services and participate in fundraising events throughout the year.

TLC Trust Fundamental Principles:

  • We believe that social responsibility is not just for corporates, it’s for all
  • We believe that our People should have the opportunity to work for the greater good
  • We believe in sharing our skills with organisations who are trying to improve the communities in which we live and work
  • We believe in backing social entrepreneurs and innovators who, like us, are taking risks and breaking boundaries

If you are interested in hearing more or being considered as one of our Partner Organisations, please contact TLC on hello@tlcmarketing.com or 0800 485001

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Our Rewards

Award winning reward campaigns from TLC Marketing

At TLC our business depends on trust. We have spent decades building strong relationships with our trusted reward partners, who range from independents to global brands.

We position our partners alongside the most reputable brands in the world.
We give them free visibility and marketing communication.
We direct new leads straight to their door. 
We put them in touch with people who live in their area
We create new relationships and generate incremental revenue
We give partners total flexibility in choosing which services & days of the week

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