Welcome to TLC New Zealand

  • Vodafone fantastic fridays consumer incentive campaign

    Vodafone and TLC Marketing create that fantastic Friday feeling for customers across New Zealand

  • TLC in partnership with wearables

    Get a healthy return on your next promotion. TLC Marketing working with wearables.

  • Access over 60% of the world's music

    TLC Marketing partners with Universal Music Group

 Press releases

TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review Mike Scalera

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

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TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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TLC's healthy partnership with wearables

Wearable technology

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.


TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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TLC Marketing grows digital team with major industry hire

Major Steadman

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.

After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.

He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.

“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Vodafone creates that Fantastic Friday feeling for customers across New Zealand

Vodafone fantastic fridays consumer incentive campaign

Vodafone customers across New Zealand won’t have to wait all week for that Friday feeling. Vodafone is rewarding its customers with a 2 for 1 movie deal that works every day of the week.

It’s called Fantastic Fridays because, well, Fridays are fantastic – when they arrive. But the most fantastic thing about these “Fridays” is that they happen every day.

Eligible Vodafone customers will have access to a suite of movie offers including the main event: two movie vouchers for the price of one.
Two for one movies is powered by global agency TLC Marketing. The campaign is amplified by an online website where Vodafone customers can redeem movie rewards for use at any Hoyts, Reading and Independent cinemas across New Zealand, covering over 30 locations.

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Our top marketing predictions in 2015

Top marketing predictions for 2015

Technology continuing to drive change

We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such a Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.

 

Complexities of marketing streamlined

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Why are we still focusing on price?

TLC Marketing Added value everywhere

In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;

  • #STOPBRANDCRUELTY
  • Say ‘NO’ to discounts
  • Price Cutting Kills Brands
  • Say ‘YES’ to adding value
  • Brand abuse is a crime

The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs.  It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.

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TLC Marketing are delighted to announce their award at the Ifs ProShare Awards

ProShare Awards acknowledge TLC Marketing

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.  

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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TLC Marketing wins two MediaStar Awards

MediaStar Awards 2015 TLC Marketing

TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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Award winning campaigns

Award winning campaigns

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

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How to make memorable brand experiences

Award winning reward campaigns from TLC Marketing

A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:

 

Honest service

Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.

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