Welcome to TLC New Zealand

  • Vodafone fantastic fridays consumer incentive campaign

    Vodafone and TLC Marketing create that fantastic Friday feeling for customers across New Zealand

  • TLC in partnership with wearables

    Get a healthy return on your next promotion. TLC Marketing working with wearables.

  • Access over 60% of the world's music

    TLC Marketing partners with Universal Music Group

 Archive

Is Hyper Personalization the Future?

Hyper Personalisation consumer incentives

Hyper Personalization seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualized information about their customers.  

Hyper Personalization has been defined as the use of data to provide more personalized and targeted products, services, and content.* Marketers would now have the ability to create more meaningful connections with their customers, and drive customer loyalty through a type of customization that was previously considered impossible. 

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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What would convince you to choose one soft drink over another?

Soft Drinks Market in Australia

Did you know that soft drinks are the highest FMCG category for impulse purchases?  Almost 60% of shoppers decide on which soft drink or beer to buy when they are in store.* How can soft drink  brands stand out at the point of purchase and convince shoppers to choose them over the competition? Are consumers more inclined to choose the cheapest, the most recognised, or the brand offering a promotion or reward?

Yes, some consumers will choose the cheapest, however in the long run consumer engagement in a FMCG is not gained by offering a two week price cut or solely by a traditional ad campaign. It is strategies that engage customers, create emotional responses and relevance and connection that encourage customers to talk about them, recommend them or search for them on social media.

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The customer experience game is changing

customer experience game is changing

With constant innovations in technology, new revelations in big-data, changes in consumer sentiment and market conditions, the way customers experience products and services is constantly changing.

Seen as a competitive differentiator, many will look at ‘the customer experience’ as a one-time event such as when a customer is in-store or is interacting online, but the reality is that the  customer experience is essentially everything to do with how customers engage with not only products and services, but the brand. It encompasses all interactions, so how is it changing? 

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Is your marketing geographically and time relevant?

Award winning reward campaigns from TLC Marketing

What exactly is Proximity marketing? Proximity marketing, Hyperlocal marketing and geotracking are all technologies which enable marketers to be geographically and time relevant with their marketing efforts. It is the use of a variety of technologies that allow messages to be sent to customers’ devices (even their Wearables) when they are in close proximity to a retailer or potential sale, and TLC is jumping on board!

Low Energy Bluetooth (BLE) and Near Field Communication (NFC) are two examples TLC Marketing Worldwide are excited to offer in conjunction with our expertise in consumer incentive campaigns. Near Field Communication is the technology used when you pay by touching your credit card on an enabled payment point. An NFC enabled phone can read a NFC chip on a product and launch content. 

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The Forgotten Market

The forgotten demographic in marketing

With so much hype surrounding new technologies such as wearable’s and so much focus on targeting Millennials it seems as though one of the most lucrative markets is being forgotten, and if remembered, they are regularly misunderstood. 

An Australian market survey* found that those whose age lies within the bracket of 45-69 are making the most of their peaking disposable incomes and concentrating on enjoying themselves. Their pressures and stresses of work and family have faded and they are seeking out new experiences and making the most of this time of their lives.  

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TLC Marketing grows digital team with major industry hire

Major Steadman

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.

After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.

He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.

“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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TLC's healthy partnership with wearables

Wearable technology

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.


TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Rewarding Every Customer With The Gold

reward customers with golf

With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximise their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how. 

The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.

During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.

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