Welcome to TLC New Zealand
A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:
Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.Read more >
It has been welcomed with open arms and labeled by some as ‘a whole load of fluff’. Whatever your opinion on the research technique of Neuromarketing, the findings are interesting.
Neuromarketing uses neuroscience techniques to try and understand the reasons behind why consumers buy what they buy. It can provide access into consumers’ unconscious minds to discover why they may choose one brand over another. Why they may choose the competition over you.
The research has shown that often, consumers are not making rational decisions, they are making purchase decisions based on their heart, their feelings and their emotions in regards to a brand.*Read more >
TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.Read more >
TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.
The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for “Puoi Contare su Clarins” creative materials.
The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.Read more >
Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.
TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ.Read more >
TLC Marketing are thrilled to announce their success at the ifs ProShare awards.
Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and acquisitions, corporate restructurings and IPOs.
Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.Read more >
In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;
- Say ‘NO’ to discounts
- Price Cutting Kills Brands
- Say ‘YES’ to adding value
- Brand abuse is a crime
The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs. It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.Read more >
Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such a Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.
Complexities of marketing streamlinedRead more >
Vodafone customers across New Zealand won’t have to wait all week for that Friday feeling. Vodafone is rewarding its customers with a 2 for 1 movie deal that works every day of the week.
It’s called Fantastic Fridays because, well, Fridays are fantastic – when they arrive. But the most fantastic thing about these “Fridays” is that they happen every day.
Eligible Vodafone customers will have access to a suite of movie offers including the main event: two movie vouchers for the price of one.
Two for one movies is powered by global agency TLC Marketing. The campaign is amplified by an online website where Vodafone customers can redeem movie rewards for use at any Hoyts, Reading and Independent cinemas across New Zealand, covering over 30 locations.