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Our top three tips to reduce basket abandonment this Christmas

Posted by suzanne.rolfe | 26 August

Christmas 2014 is going to be big for online shopping. Bigger than ever before. Last year online sales in December were up 12% year on year in Australia*.

Last year a survey by SmartCompany found that 65% of AU consumers were planning on purchasing Christmas gifts online.** Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 74%***

 

Globally approximately $US4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers***

 

Here at TLC Marketing we've compiled our top 3 tips to prevent shopping basket abandonment this Christmas.

  • SHOW THEM THEIR BASKET Include postage for visibility, 56% of shoppers said that hiding unexpected costs is the reason they leave without completing their purchase****

 

  • CREATE AN EXPERIENCE, WITH AN EXTRA PRESENT UNDER THE TREE Reward your consumer with an added value treat to get them across the finish line – an experience reward they can gift as an extra present!

 

  • BRING THEM BACK retargeting shoppers with emails after they have left a website can bring your shoppers back, with an average of 40% open rate and a 20% click-through rate,***** - use a reward to incentivise here too!

 

At TLC Marketing we can help advise on your Christmas campaigns to ensure you're conversions are increasing. Our speciality is in those extra presents – those powerful incentives.