Our top three tips to reduce basket abandonment this Christmas
Posted by suzanne.rolfe | 26 August
Christmas 2014 is going to be big for online shopping. Bigger than ever before. Last year online sales in December were up 12% year on year in Australia*.
Last year a survey by SmartCompany found that 65% of AU consumers were planning on purchasing Christmas gifts online.** Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 74%***
Globally approximately $US4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers***
Here at TLC Marketing we've compiled our top 3 tips to prevent shopping basket abandonment this Christmas.
- SHOW THEM THEIR BASKET Include postage for visibility, 56% of shoppers said that hiding unexpected costs is the reason they leave without completing their purchase****
- CREATE AN EXPERIENCE, WITH AN EXTRA PRESENT UNDER THE TREE Reward your consumer with an added value treat to get them across the finish line – an experience reward they can gift as an extra present!
- BRING THEM BACK retargeting shoppers with emails after they have left a website can bring your shoppers back, with an average of 40% open rate and a 20% click-through rate,***** - use a reward to incentivise here too!
At TLC Marketing we can help advise on your Christmas campaigns to ensure you're conversions are increasing. Our speciality is in those extra presents – those powerful incentives.