L'Oréal Mother's Day Campaign
Posted by tamar.riley | 01 April
TLC Marketing and L’Oreal Paris team up to increase consumer spend during the Mother’s Day trading period.
L’Oreal’s brand’s challenge was to increase sales, product visibility and engagement with their audience while celebrating the special relationship between Mothers and Daughters. TLC Marketing responded by creating a campaign which awards every customer with a free photographic session for Mothers and Daughters.
Customers who spent $50 or more on L’Oreal Paris day cream, night cream, eye cream or serum at participating retailers (Priceline, Big W, Target and selected pharmacies), are rewarded with a choice of three options - a high quality stretch canvas full bound print, a ready to hang high quality photo block mount or a 25xm x 33cm portrait print. All rewards include a free 1 hour photographic session with an average of 30 photographs taken.