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 Murray Goulburn Devondale Kids Go Free Incentive Campaign on pack marketing Murray Goulburn Devondale Kids Go Free Promotion on pack marketing Murray Goulburn Devondale Kids Go Free Promotion on pack marketing

Kids go free to the Movies with Murray Goulburn and TLC Marketing

Posted by suzanne.rolfe | 08 May

Murray Goulburn (Devondale) tasked TLC Marketing with incentivising customers to purchase multi packs of Devondale during a promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase a Devondale four carton multi-pack. All customers receive a unique code via the promotional packaging - to access their Kids Go Free movie voucher on the promotional website.

Customers were also able to enter the hero prize draw to win a family holiday weekend for up to four people to Movie World in Gold Coast Australia. 

Kids go free movie vouchers are valid at Events Cinemas nationally including Village, Greater Union, Birch, Carrol, Coyle and the National Cinema Network (126 independent cinemas nationwide)