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Kids go free to sports lessons with TLC Marketing

Posted by suzanne.rolfe | 26 August

Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.

TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ. 

Thirteen sports are available to choose from, including:

Australian Rules, Ballet, Basketball, Cricket, Dancing, Gymnastics, Martial Arts, Netball, Rugby, Soccer, Swimming, Tennis and Volleyball

The campaign is communicated on packet promotional material, increasing in-store presence, driving sales and encouraging purchase of Arnotts products over competitor brands. 

Customers are directed to a branded campaign website to redeem the free sports reward.