Welcome to TLC Australia

Bankwest Financial Health Checks incentive campaign Bankwest Financial Health Checks incentive campaign material Bankwest Financial Health Checks incentive campaign

Happy Banking with TLC Marketing and Bankwest

Posted by suzanne.rolfe | 19 June

Bankwest tasked TLC Marketing with a challenge to drive foot traffic into Bankwest Stores, with the purpose store to receive a free financial health check . 

 

TLC Marketing responded to this brief with two consumer incentive campaigns:

-Incentivizing customers to refer a friend to Bankwest, who then completes a financial health check. Customer is rewarded with a 2 for 1         movie voucher valid for multiple use over three months.

-Rewarding Customers who attend a financial health check appointment at Bankwest with a free 12 month magazine subscription.

 

Both campaigns were communicated via a promotional direct mail piece and on Westfield Mall eyelites. Along with a Bankwest branded microsite for customers to redeem their rewards