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Explore the continents with Continental and TLC Marketing

Posted by tamar.riley | 01 April

TLC Marketing were tasked with incentivizing Continental customers to increase their multiple tyre sales during a selected promotional period. TLC Marketing responded by rewarding Continental customers with the chance to explore the Continents.

Customers who purchased Continental branded PLT tyres 16” or lager were rewarded with a free week’s accommodation in a self catering apartment for up to four people absolutely free.

The Continental Explore the Continents campaign was delivered through point of sale promotional product at participating retailer and online through a dedicated website.