Explore the continents with Continental and TLC Marketing
Posted by tamar.riley | 01 April
TLC Marketing were tasked with incentivizing Continental customers to increase their multiple tyre sales during a selected promotional period. TLC Marketing responded by rewarding Continental customers with the chance to explore the Continents.
Customers who purchased Continental branded PLT tyres 16” or lager were rewarded with a free week’s accommodation in a self catering apartment for up to four people absolutely free.
The Continental Explore the Continents campaign was delivered through point of sale promotional product at participating retailer and online through a dedicated website.