Dirt is Good...
Posted by nikki.saunders | 17 March
Global rewards and promotional agency, TLC Marketing, has joined forces with Rinso [a Unilever brand] to deliver their bespoke ‘Let’s Play’ campaign in Indonesia.
Rinso approached TLC Marketing with 3 main objectives:
1. Reassure the customer that they’ll be getting the best quality, have made the best decision and they’re in safe hands with Rinso
2. Reinforce the Rinso belief in ‘Dirt is good’ and take action in fostering the kids development
3. Reward every customer with the offer of added value, providing benefits that is relevant to their lifestyle
The audience insight showed TLC Marketing that Indonesian mums consider outdoor activities fundamental for their kids’ development. Rinso is the trusted brand that can enable this development, and TLC brings it to life via the “Let’s Play” campaign.
Customers who purchase Rinso Anti Noda 900G or Rinso Molto 900G are eligible to claim for one FREE voucher to a participating recreation venue in the province of their choice for 1 child under the age of 12 y.o.*
With over 100 venues to choose from, all sourced by TLC Marketing, the redemption mechanic is simple for the customer.
After purchasing the product during the promotional period, customers cut out the unique code on the packaging, activate via mobile/website and present the cut out and confirmation sms or email at the venue.
To see the live campaign, click here: http://bit.ly/2mV7p6z