Welcome to TLC Australia

  • TLC Marketing consumer promotions

    Switch. Save. Win. AGL Energy's largest and most aggressive Australian wide retail promotion, incentivizing prospective customers

  • Youi rewards app

    In an industry first, YouiRewards offers a host of great rewards from participating partners, including Event Cinemas, Flight Centre, Ticketek, Hungry Jacks and more!

  • Mumbrella Asia Awards

    TLC Marketing Worldwide are proud to be a finalist for the 'APAC Speciality Agency of the Year' category at the Mumbrella Asia Awards.

 Archive

TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Consumers Rethink Breakfast - How will brands respond?

Australian consumer choice and trends

The breakfast cereal industry has been experiencing a sharp decline in demand, and companies are beginning to question the main reason behind consumers abandoning the popular morning meal. 

Kellogg’s had previously obtained a breakfast cereal market share of 40% in 2010, which dropped to 27% at the end of 2014* along with Nestlé experiencing a value share declined from 27% in 2013 to 25% in 2014*. 

These statistics are a reflection of the rapidly growing health trend that is spreading throughout Australia, and as a result, influencing consumers to opt out their favourite morning cereal for more organic and nutritional food options. 

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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What would convince you to choose one soft drink over another?

Soft Drinks Market in Australia

Did you know that soft drinks are the highest FMCG category for impulse purchases?  Almost 60% of shoppers decide on which soft drink or beer to buy when they are in store.* How can soft drink  brands stand out at the point of purchase and convince shoppers to choose them over the competition? Are consumers more inclined to choose the cheapest, the most recognised, or the brand offering a promotion or reward?

Yes, some consumers will choose the cheapest, however in the long run consumer engagement in a FMCG is not gained by offering a two week price cut or solely by a traditional ad campaign. It is strategies that engage customers, create emotional responses and relevance and connection that encourage customers to talk about them, recommend them or search for them on social media.

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The customer experience game is changing

Australian consumer choice and trends

With constant innovations in technology, new revelations in big-data, changes in consumer sentiment and market conditions, the way customers experience products and services is constantly changing.

Seen as a competitive differentiator, many will look at ‘the customer experience’ as a one-time event such as when a customer is in-store or is interacting online, but the reality is that the  customer experience is essentially everything to do with how customers engage with not only products and services, but the brand. It encompasses all interactions, so how is it changing? 

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Is your marketing geographically and time relevant?

TLC Marketing Press Releases

What exactly is Proximity marketing? Proximity marketing, Hyperlocal marketing and geotracking are all technologies which enable marketers to be geographically and time relevant with their marketing efforts. It is the use of a variety of technologies that allow messages to be sent to customers’ devices (even their Wearables) when they are in close proximity to a retailer or potential sale, and TLC is jumping on board!

Low Energy Bluetooth (BLE) and Near Field Communication (NFC) are two examples TLC Marketing Worldwide are excited to offer in conjunction with our expertise in consumer incentive campaigns. Near Field Communication is the technology used when you pay by touching your credit card on an enabled payment point. An NFC enabled phone can read a NFC chip on a product and launch content. 

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The Forgotten Market

The forgotten demographic in marketing

With so much hype surrounding new technologies such as wearable’s and so much focus on targeting Millennials it seems as though one of the most lucrative markets is being forgotten, and if remembered, they are regularly misunderstood. 

An Australian market survey* found that those whose age lies within the bracket of 45-69 are making the most of their peaking disposable incomes and concentrating on enjoying themselves. Their pressures and stresses of work and family have faded and they are seeking out new experiences and making the most of this time of their lives.  

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