Welcome to TLC Australia
It’s that time of year again, the family starts to plan the Christmas feast and you start to think of potential gifts for friends, family and the list keeps going. You grab your phone and start searching for gift ideas trying to find the most competitive deal. But do you follow through and purchase that online basket OR is it best to wait for the in-store Christmas promotions and sales? Sound familiar?
Despite most of our pre Christmas planning, a Commonwealth Bank survey (2013) found that the majority of us actually buy our gifts last minute on either Saturday 14th December or Sunday 15th December. This seemed to be the trend with Aussie shoppers in 2013 and is predicted to repeat this year. According to Pocketbook Data, during the silly season Australians spent $65 on the average gift, with consumers doubling their discretionary spending. Spending 60% of our income on ‘non-essential’ purchases over the holidays - although most of us convince ourselves these purchases are indeed essential.Read more >
In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;
•Say ‘NO’ to discounts
•Price Cutting Kills Brands
•Say ‘YES’ to adding value
•Brand abuse is a crime
The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs. It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.Read more >
A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:
Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.
This has been seen most recently in ING Direct’s Orange Everyday campaign, where they ask customers if they want to use every ATM in Australia for free, yes, every single one.Read more >
TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.Read more >
It has been welcomed with open arms and labeled by some as ‘a whole load of fluff’. Whatever your opinion on the research technique of Neuromarketing, the findings are interesting.
Neuromarketing uses neuroscience techniques to try and understand the reasons behind why consumers buy what they buy. It can provide access into consumers’ unconscious minds to discover why they may choose one brand over another. Why they may choose the competition over you.Read more >